Seihaku’s Blogmarketing Bible

Looking at the current market situation of Essboard prior to Essboard’s blog contents project course, Chinese imitations were selling illegally at the open market for a price of about 10% and a few domestic firms have found a way to get around the patent on the Essboard, producing similar products to circulate the market.

Essboard, just like established Korean manufacturers, was in an exclusive position at the primary stage of the market. But as many fakes entered the online market, Essboard felt the necessity of online marketing which brought about the introduction of blog marketing. Essboard blogs were set up on 5 different portals including naver, yahoo, empas, daum and paran; and contents of similar nature are posted on each blogs.

Essboard Naver blog categories.

Essboard = anxious to run
Essboard gift
Essboard street interview - Bundang Center Park
Riding Essboard on weekends
Riding Essboard on weekends
Essboard and Shaolin Temple
Essboard and Shaolin Temple
Let’s start… together with Essboard
Essboard and the unidentified Shaolin Monk
Essboaerd contest (Example on United States patents)

Choosing Sun-blocks when riding Essboard
Beauty of curves, representing Korea - Essboard
The great things in common : Essboard and Soccer
Essboard contest in Korea
Essboard’s Technical movie-clip Collection
Essboard’s boyish version
Essboard’s Technical movie-clip
Essboard puzzle
Essboard’s boyish version - sakiroo
Essboard philosophy and the article on Inno design

[Must read] Beware when purchasing Essboard from G-market
What do you eat after Essboard riding?
Essboard - Netherland Story 2
Essboard - Netherland Sketch
Essboard’s disembark on England
Essboard - compulsive purchasing charm
Essboard - Sakiroo’s Europe tour journal
Essboard - 1st workshop
Essboard Manual
Essboard’s living legend

Essboard design contest materials (patent materials)
Essboard’s boyish version - birth of mask
2007 Essboard design contest Korea
Essboard movie clip - Team Demon, United States
Capoeira Subway performance - exciting scene
Essboard extreme sport
Yuna Kim, the moment of blossom
Essboard fake torture project
Essboard appears on “My-nyo-yoo-hee” (TV Drama)
“My-nyo-yoo-hee” Preview - Essboard appearance

How to change Essboard’s deck covers
Stylish Essboard - S/S Collection
Essboard goes to Beijing Korean International School
After donating Essboard to Beijing Korean International School
Exclusive: Essboard Club’s workshop schedule secured
Essboard’s first gift, must have confidence
Essboard with music
Beijing International School Donation Promotion - participated by Lotte Giants
Essboard’s canary Spring colors
Making Essboard with chocolate

Essboard true self - Slalum
Home visit helper - Essboard project
Close to explosion - Thursday Night
Evra, assisting Jisung Park’s 2nd goal, repaying a gift of a Korean fan
Magic by Mike & Mouth - Beat box Essboard
2007 Korean Skateboard review - Baikiki 2
2007 Korean Skateboard review - Baikiki 1
The art of ’stopping’, neither insufficient, nor excedding
Imagination satisfaction - Essboard

Sending Essboard to Louis Saha
Sending Essboard to Edwin van der Sar
Mysterious tao’s new song: Mother
Sending Essboard to Gary Neville
Sending Essboard to Wayne Rooney
Sending Essboard to Patrice Evra
Sending Essboard to Jisung Park
Essboard boyish version countdown!

Essboard’s January Effect
Regarding Seihaku’s Essboard blog
2006 Korean Skateboard review - Trike 2
2006 Korean Skateboard review - Trike 1
Underkorea, now a Essboard family
Beijing International School Donation goods
Essboard’s Rhythm and tempo

Letter sent by the pricipal of Snail School
Gung (palace) S - Essboard
Red Passion 2007 - Essboard
Essboard and Seihaku
Switch - Essboard of the world
Essboard demofilmpje - Essboard of the world
Most beautiful action in the whole world
Essboard mind - smart winter exercise

Gung (palace) S and Essboard story
First day getting on the Essboard
Happy new year - seihaku
Generation consensus - Essboard
About sekhaku’s 2006 review - Essboard
Essboard Accessory backpack
Sakiru, now a Essboard family
2006 Korean Skateboard review - Permgo 2
2006 Korean Skateboard review - Permgo 1
Shall we ride? Shaking on one foot

2006 Korean Skateboard review
About Seihaku’s Skateboard review
Essboard donation to Snail Alternative Culture School
The mindset of ’separate and together’ - Essboard Torsion Bar
Essboard on Christmas!
Eventually, people are the hope and future - Essboard
Essboard Team Demon movie clip
Another start - finding balance!
Attention - Essboarding
Skateboard Beta test promotion - Essboard

Essboard Style
The best gift to children - Essboard
Essboard Personal Interview - Jungsun Hwang
Essboard’s value standard
Essboard brand standard
Essboard’s orange temptation
Essboard girl
Essboard - friend of up-hill
Essboard - shout out to students before exams
Wheel story - Essboard

Cruising on Essboard
Essboard divine descent - a man upholding earth
X-game and Essboard
To Hip hop musicians - Essboard Hip Hop Culture Project
Essboard Story 01
Essboard trend project
Essboard - the power of “yes”
The advantages of Essboard - what I think
Essboard - Hip hop fashion know-how

Regarding Essboard personal interviews
Essboard and Kaori
Seihaku’s Essboard Story
(as of 2007/06/19, 141 contents developed and posted)

Let us talk about the blog marketing of Essboard, the leading manufacturer of Korean Wheel sports industry.

I just couldn’t stand it after reading an article named “Blog Utilization in Marketing”.

(abridged…)
First, find a site like google or yahoo where you can find a blog that will provide a niche market. It is more important to find a market that is related to the product or service you offer. Because the customers in these market are the people who will spend hours in posting articles. discussing and reviewing about the topic of interest. If you’ve found the target, you should start posting replies. Answer the questions and post a feedback. And make sure you slightly mention about your website and the product you are trying to sell and of course, where they can find you. If you can provide useful information, target customers will be interested more and more. And through theses process, we can find a live community, full of existing customers. Making your own blog is a good way, if you like to write and can provide enough ways to provide products and services. And you must become a part of the community.

=> This approach is just like a spam mailer. You should not take a strategy in which you select a target customer and you must not mention or advertise the product you are trying to sell. They will deny your very existence and see you as an advertiser with dishonest motive.

Several corporates have already begun blogs to provide information on research, product testing results, product introduction and the release dates. You too can find information befitting your niche market by other articles or newspaper scraps. You should induce your blog visitors to leave a reply and be able to use RSS/XML. In this process, they will show you concern, and acquire a list of potential customers who won’t block you. (In oder to easily product a target customer traffic, look for the top 55 blog/RSS directory listing.)

=> Things are getting more absurd. The moment you start a blog posting product information with a motive, no customers are going to visit and no replies or RSS/XML will work. Consequently, you can’t make the customers come with any methods.

(abridged…)
Firstly, potential customers, seeing your postings on RSS or other blogs, will visit your blog. Their curiosity will grow bigger as they read and finally reach your main page thus clicking on the page, demanding more information. They will be included in the automatic mailing list by submitting their name and email address then naturally be redirected to main page, sales letter or pages with other alternatives.

=> Above is all realistically impossible to utter dismay. A customer will not subscribe to a advertising blog’s RSS and will not even visit an advertising blog such as yours. And even if they do so unexpectedly, they will simply exit with displeasure. It is all garbage to say ‘then natually be redirected…” and so on.

Secondly, they can visit your web site through another channel (paid information, other postings on the search engine results, and through recommendations.) if so, by putting your name and email in the personal reference page, they are automatically added to the automatic senders mailing list and from there you are redirected to a main site with sales letter and general information. They can leisurely read your posting to get to know you better as they move to the blog. Potential customers can email you or even give you ideas. Or they can subscribe to RSS.

=> Well, this is just impossible.

What is the key to this story? Eventually the more contact points you have, in more minds of people you will be remembered. And that will make you a specialist. Potential buyers who sign to be a member providing you with personal information will start receive emails from you and your web site will be directed to a blog where it’s continuously updated. That way, you will induce them to visit your site continuously and if they like your blog contents, they will subscribe to RSS to check your new postings on a periodical bases. Or they can just view your whole posting on a RSS reader. This means you made a lifetime customer whom you can contact forever. (abridged…)

=> Then have you, yourself, ever connected to a spam mailer’s link or homepage where there’s most contact points? If they are connected by being tricked rather than of their own efforts, you need to know that they will treat you like a garbage advertiser. People aren’t dumb enough to recognize a garbage advertiser as a specialist. And most searchable blog marketing contents on the Internet are of this level. No matter how hard I think, I bet there’s a lot of brave blog marketers out there, seeing how they can post such brave postings…

Blog marketing can never succeed with such approach and must not. The difference between contents and advertising becomes more strict and it’s a basic reaction of a blogger to delete any commercial replies. I just don’t understand how they can lead RSS by using advertising blogs.

I just couldn’t stand it after reading an article named “Blog Utilization in Marketing”.

(abridged…)
First, find a site like google or yahoo where you can find a blog that will provide a niche market. It is more important to find a market that is related to the product or service you offer. Because the customers in these market are the people who will spend hours in posting articles. discussing and reviewing about the topic of interest. If you’ve found the target, you should start posting replies. Answer the questions and post a feedback. And make sure you slightly mention about your website and the product you are trying to sell and of course, where they can find you. If you can provide useful information, target customers will be interested more and more. And through theses process, we can find a live community, full of existing customers. Making your own blog is a good way, if you like to write and can provide enough ways to provide products and services. And you must become a part of the community.

=> This approach is just like a spam mailer. You should not take a strategy in which you select a target customer and you must not mention or advertise the product you are trying to sell. They will deny your very existence and see you as an advertiser with dishonest motive.

Several corporates have already begun blogs to provide information on research, product testing results, product introduction and the release dates. You too can find information befitting your niche market by other articles or newspaper scraps. You should induce your blog visitors to leave a reply and be able to use RSS/XML. In this process, they will show you concern, and acquire a list of potential customers who won’t block you. (In oder to easily product a target customer traffic, look for the top 55 blog/RSS directory listing.)

=> Things are getting more absurd. The moment you start a blog posting product information with a motive, no customers are going to visit and no replies or RSS/XML will work. Consequently, you can’t make the customers come with any methods.

(abridged…)
Firstly, potential customers, seeing your postings on RSS or other blogs, will visit your blog. Their curiosity will grow bigger as they read and finally reach your main page thus clicking on the page, demanding more information. They will be included in the automatic mailing list by submitting their name and email address then naturally be redirected to main page, sales letter or pages with other alternatives.

=> Above is all realistically impossible to utter dismay. A customer will not subscribe to a advertising blog’s RSS and will not even visit an advertising blog such as yours. And even if they do so unexpectedly, they will simply exit with displeasure. It is all garbage to say ‘then natually be redirected…” and so on.

Secondly, they can visit your web site through another channel (paid information, other postings on the search engine results, and through recommendations.) if so, by putting your name and email in the personal reference page, they are automatically added to the automatic senders mailing list and from there you are redirected to a main site with sales letter and general information. They can leisurely read your posting to get to know you better as they move to the blog. Potential customers can email you or even give you ideas. Or they can subscribe to RSS.

=> Well, this is just impossible.

What is the key to this story? Eventually the more contact points you have, in more minds of people you will be remembered. And that will make you a specialist. Potential buyers who sign to be a member providing you with personal information will start receive emails from you and your web site will be directed to a blog where it’s continuously updated. That way, you will induce them to visit your site continuously and if they like your blog contents, they will subscribe to RSS to check your new postings on a periodical bases. Or they can just view your whole posting on a RSS reader. This means you made a lifetime customer whom you can contact forever. (abridged…)

=> Then have you, yourself, ever connected to a spam mailer’s link or homepage where there’s most contact points? If they are connected by being tricked rather than of their own efforts, you need to know that they will treat you like a garbage advertiser. People aren’t dumb enough to recognize a garbage advertiser as a specialist. And most searchable blog marketing contents on the Internet are of this level. No matter how hard I think, I bet there’s a lot of brave blog marketers out there, seeing how they can post such brave postings…

Blog marketing can never succeed with such approach and must not. The difference between contents and advertising becomes more strict and it’s a basic reaction of a blogger to delete any commercial replies. I just don’t understand how they can lead RSS by using advertising blogs.