Seihaku’s Blogmarketing Bible

Sooner or later, we will see a dramatic fight on the Internet in which the confrontation of corporate versus individual bloggers will unfold in a quite interesting way. Historically, the corporate, stronger of the two, has always won in a fight versus the individuals, but in future, the results can no longer be guaranteed and even the victory will incur serious costs. Individual bloggers can deliver with various logic and its subject will be of diverse nature from the product defects to manager corruptions. It’s contents, especially, will spread through out the whole world, not just Korea, in real time.

In this process, it isn’t so important whether the information is true or not, but it is the dramatic development from the start that draws the attention and in this aspect, many bloggers and corporates will confront each another. Talented bloggers who they show an excellent work outcome may receive recruits by competing firms and may even take the place of a specialist in the area as he collects corporate information to study and process in the blog marketing operation process. This would also put you on a favorable ground among the other blogger marketers as a consequence.

It is interesting and even ironic how a quarrelsome bloggers often have higher concerns and know more about the product. But from the corporate’s standpoint, more talented the blogger is, a tougher the fight gets due to corporate’s limit in not being able to respond as fast as a blogger, and an inability to block nagatives posts posted by them. And if they wrap themselves in obscure, unverifiable contents in raising a fight, a corporate must deal with the blogger in some possible way.

Corporates must have medium-long term visions in dealing with the creation of pro-corporate bloggers and must plan a proxy war with the anti-corporate bloggers. Before the age of Internet, marketing proceeded by making service contracts with corporates or individuals so a contractor had to accommodate terms that can cause complaints. But in applying these rules in the age of Internet, if the negative bloggers who felt that they were unfair rose to initiate anti-blogging, it makes the legal confrontation difficult thus bringing an awkward situation.

What a sigh of relief from the nonrecognition of bloggers who have yet to realize. But it is only a matter of time before the scenario becomes real due to its extreme fast evolving speed. In conculsion, Goliath, bi, slow, cannot win in fight versus David, who is small and fast.

This is one of the must-solve problems the future firms need to solve in the age of Web 2.0.

Sooner or later, we will see a dramatic fight on the Internet in which the confrontation of corporate versus individual bloggers will unfold in a quite interesting way. Historically, the corporate, stronger of the two, has always won in a fight versus the individuals, but in future, the results can no longer be guaranteed and even the victory will incur serious costs. Individual bloggers can deliver with various logic and its subject will be of diverse nature from the product defects to manager corruptions. It’s contents, especially, will spread through out the whole world, not just Korea, in real time.

In this process, it isn’t so important whether the information is true or not, but it is the dramatic development from the start that draws the attention and in this aspect, many bloggers and corporates will confront each another. Talented bloggers who they show an excellent work outcome may receive recruits by competing firms and may even take the place of a specialist in the area as he collects corporate information to study and process in the blog marketing operation process. This would also put you on a favorable ground among the other blogger marketers as a consequence.

It is interesting and even ironic how a quarrelsome bloggers often have higher concerns and know more about the product. But from the corporate’s standpoint, more talented the blogger is, a tougher the fight gets due to corporate’s limit in not being able to respond as fast as a blogger, and an inability to block nagatives posts posted by them. And if they wrap themselves in obscure, unverifiable contents in raising a fight, a corporate must deal with the blogger in some possible way.

Corporates must have medium-long term visions in dealing with the creation of pro-corporate bloggers and must plan a proxy war with the anti-corporate bloggers. Before the age of Internet, marketing proceeded by making service contracts with corporates or individuals so a contractor had to accommodate terms that can cause complaints. But in applying these rules in the age of Internet, if the negative bloggers who felt that they were unfair rose to initiate anti-blogging, it makes the legal confrontation difficult thus bringing an awkward situation.

What a sigh of relief from the nonrecognition of bloggers who have yet to realize. But it is only a matter of time before the scenario becomes real due to its extreme fast evolving speed. In conculsion, Goliath, bi, slow, cannot win in fight versus David, who is small and fast.

This is one of the must-solve problems the future firms need to solve in the age of Web 2.0.

Global corporates, especially the Web 2.0 firms who survived, seem to have quite an appetite. They seem to focus on just swallowing everything, all that we could ever think of. Indeed, enormous funds and the concentration of intellectuals makes it possible for them to create an Internet trend as well as a global standard thus brought about this situation, literally showing an omnipotent authority and immense power. Each and every individual bloggers seem unable to survive. What should bloggers, or blog marketers to be precise, do for survival? Will google extend its power to the realm of contents beyond the realm of search?

Top several global corporates are ruling the Internet space and few other firms are fighting for survival in the sections of the world(classified by languages). Under given situation, contents market too, seem to devoured by the mega corporations but the trap lies right here. You must note that contents can be saved within a database, but cannot be owned. Google may provide customers an information about a book, from its database with their search engine technology. But for contents, present is most important and contents or services that can generate new values by combining several technologies (like meshup services) will grow to be more essential.

Google will have difficult time marketing a futuristic contents through convergence.

The value of creative and challenging netizens, who will create new services utilizing an open API offered by google, will shine as time passes. This is due to the sensitivity of man as technology reaches its peak. In the example of TVs, what’s important to customers isn’t the size or the picture quality but the programs contents and the quality of it.

Will the value of today’s google or amazon be maintained regardless of the development of Internet technology? I can’t help but to raise a doubt. In the end, platform providers like Microsoft, Google, etc, exist only to provide infrastructures for content providers and all value added and profits ultimately goes to the content providers.

Look around, how many people enjoys googling because they like google? Don’t forget that the purpose of using google is that I can effectively find a content or information of concern. Consequently, the age ruled by the platforms will soon fade and an age will come when the power of contents, people’s final destination, will grow. That’s why we need to focus on contents.

If you look at the past as the age of Microsoft and the present as the age of google, then the future is the age of many individual bloggers. Google or MS will take the role of simply providing infrastructures. If they refuse to provide infrastructure, there are many engineers across the world who will come up with an alternative idea and we just to choose.

Eventually, the survival keyword of the future will be the faithful supply of services wanted by the netizens.