Seihaku’s Blogmarketing Bible

In the age of Internet, it is much more effective to convey messages through a simple image than to use long, logical explanations. This can be seen in DCinside’s bulletin boards, you can many ideas and visual effects rising as many pictures and articles were posted together. This visual element acts as a great power in moving the crowd of today.

This power of the bulletin board is demonstrated through the explosive sales increase of digital cameras. It can be the critical key point to rule the image in a situation like this. As the general public learned and were exposed to programs and technologies which they could not easily approach, this domain leveled off quite a bit and the control of creators weakened in comparison to the past. All visual technologies and techniques will become more and more leveled as time passes.

In order to rule the image, you will need both processes: ‘creative’ and ‘media’. This is where we can choose blog as a medium. Korean netizen’s point of view on image is world class and the desire for images are substantial. The industry that will grow the most in the digital world would have to be the design industry.

The demise of newspapers should be regarded as the demise of text and logic and the Internet is an undefeatable empire with the influx of multimedia. Then what would be an ideal contents to lure the Korean netizens, who are known for their high taste?

Netizens will show their concern for image over texts, movies over images, so the presentation of contents will be more critical than its substance. Distinction and acquiring prior occupancy will take a critical role in representation that is competitive. Then how should you create distinction? Firstly, to raise the level of perfection to a level above that of images used for advertising. Secondly, to mess it up so much that perfection doesn’t mean anything. And thirdly, do not use a conventional but use a new program.

But the core message that lies underneath should be extremely short and simple. Netizens want something that they can immediately understand the moment they see it. You can’t be a pro unless you can convey the message in that short given period of time.

It is obvious short, simple images are ruling the world of Internet.

Technology is developing fast, beyond our imagination. Internet technologies, especially, are developing so fast, you can almost see new technologies day after day. Then why must you put in an effort to keep up with the technology, to understand and memorize new jargon in order to survive in the realm of Internet? Where is technology heading towards?

The main purpose people connect to the Internet is the ‘content’ rather than technology although their aim differ from one another. This shows that people’s ultimate purpose is likely to be the contents or information rather than any technology.

In this aspect, you can see that technology is approaching fast and effectively in the direction where it adjusts to an information or contents rather than to force learning and adjusting to machines.

The Web is a space created by engineers, just like the birth of computers and in this space, most people form a network with others. At this very moment, many Web 2.0 terms are introduced; almost all things imaginable are being programmed; and in near future, a new service will emerge that will incorporate email, bulletin boards and messenger services which will change the face of our lives in many ways.

Interestingly, as technology advances, technology will head for men and men will head for contents. The reason we connect to “slrclub.com” isn’t in learning and understanding the bulletin algorithms but in having a communication with various people, which tells us that men connects to contents through tools.

Then why it is hard to find information about contents when there are plenty of technology related information on the Internet? It is because the contents has no limit whereas the technology has specification which the fugure technology can somewhat be predicted. Most industries including that of Movie or broadcasting regard equipments as very important but eventually contents carries a bigger weight which gets to decide the value added.

But the reality is that the development of contents cannot be rapid and are limited by technology. Contents industry is lot bigger industry that goes beyond the boundary of Web 2.0, yet people are only focused on technology.

Contents symbolizes the Golden age of the West. Many people can easily go and easily dig. But not anyone can find the gold and have their life turn around.

Contents, although slow, is superior to technology and has an absolute, indestructible value that lasts.

Do you now see the reason you must focus on contents?

Global corporates, especially the Web 2.0 firms who survived, seem to have quite an appetite. They seem to focus on just swallowing everything, all that we could ever think of. Indeed, enormous funds and the concentration of intellectuals makes it possible for them to create an Internet trend as well as a global standard thus brought about this situation, literally showing an omnipotent authority and immense power. Each and every individual bloggers seem unable to survive. What should bloggers, or blog marketers to be precise, do for survival? Will google extend its power to the realm of contents beyond the realm of search?

Top several global corporates are ruling the Internet space and few other firms are fighting for survival in the sections of the world(classified by languages). Under given situation, contents market too, seem to devoured by the mega corporations but the trap lies right here. You must note that contents can be saved within a database, but cannot be owned. Google may provide customers an information about a book, from its database with their search engine technology. But for contents, present is most important and contents or services that can generate new values by combining several technologies (like meshup services) will grow to be more essential.

Google will have difficult time marketing a futuristic contents through convergence.

The value of creative and challenging netizens, who will create new services utilizing an open API offered by google, will shine as time passes. This is due to the sensitivity of man as technology reaches its peak. In the example of TVs, what’s important to customers isn’t the size or the picture quality but the programs contents and the quality of it.

Will the value of today’s google or amazon be maintained regardless of the development of Internet technology? I can’t help but to raise a doubt. In the end, platform providers like Microsoft, Google, etc, exist only to provide infrastructures for content providers and all value added and profits ultimately goes to the content providers.

Look around, how many people enjoys googling because they like google? Don’t forget that the purpose of using google is that I can effectively find a content or information of concern. Consequently, the age ruled by the platforms will soon fade and an age will come when the power of contents, people’s final destination, will grow. That’s why we need to focus on contents.

If you look at the past as the age of Microsoft and the present as the age of google, then the future is the age of many individual bloggers. Google or MS will take the role of simply providing infrastructures. If they refuse to provide infrastructure, there are many engineers across the world who will come up with an alternative idea and we just to choose.

Eventually, the survival keyword of the future will be the faithful supply of services wanted by the netizens.