Seihaku’s Blogmarketing Bible

In developing blog contents plans and its content creation, you should use the product name or a brand name as the blog title. There are no set rules but it is better to use a different method like adding a specific adjective or a combination with a paradoxical word. In setting a blog title, you must take heed of the search engine and make an effort to differentiate with other similar products in web page or blog searches.

Taking the search engine into accounts, it is effective to unify all categories into one and post all contents under that category but it can make the readers feel unorganized and ambiguous so it may be a good idea to use the bulletin board style for the categories. In the case of a customer whose intention is to actually buy the product, it makes no difference whether the category is complicated or simple this is more so in a situation where the consumer is collecting information right before the product purchase. Let us not forget that this is what we are aiming for.

Next to setting up the category is the contents information about the brand or products and it is the most important part. Due to the development of Internet, customers are shown not to trust manufacturer’s advertising or information which can be a big variable in the direction of content creation. In other words, if you just copy the same pictures from the manufacturer or brand home page to your blog, it leads to a decrease in blog reliability. The customer unconsciously responds by classifying the blog as an advertising blog therefore effecting negatively.

Consequently, in this aspect, an ability to create new content is essentially required of the blog marketer. Such contents created as articles, pictures, multimedia, are usually of sub-par quality compared to that of manufacturer’s but customers often declare blog contents as the winner which may seem contrary. The reason is that poorly taken pictures that are subjective or movie taken as is which are often accompanied by personal opinions could actually result in greater reliability.

Netizens or customers regard truth and fact as an important value. It suggests that a documentary like contents development beyond advertising is more effective then you should have a principle in which the blog contents should be developed in a different direction to that of the corporate home page. This means that the contents need to be recreated in a personal, subjective way on the basis of the corporate contents and its representation should be emphasizing, rough, straight to the point and erratic.

You can often see nowadays what’s called a SEO(Search Engine Optimization) which is basically what it reads; optimizing the search engine. SEO is a technology to bring an optimized result inquiry to result in a top ten search results. The following are some of the ways to achieve the top results;

> Keyword association
To be ranked high in the search results, repeat keywords associated with the site’s content over and over with the meta tags of in the web pages since the search results look for how often a search keyword appears within the page headers and contents.

> Keyword Projection
This means how early a search keyword is exposed. Generally speaking, you can achieve effective results by putting the search keywords in the title or the first line of the post.

> Keyword Weight
Most search engines rank the main keywords by comparing all the searchable keywords with one another. So you can achieve higher ranked results by placing various sentences with main keyword in between.

> Keyword Proximity
Keyword search analyzes the relationship of a keyword with another within the page contents to find out the most likely keyword as a search result.

> Keyword Popularity
Top results are drawn on the basis of other site’s link rankings.

More and more blogs or web pages are following these open techniques. I won’t stop you buf if you do, you won’t get that top results on the search engine’s results. Just waht am I saying?

A following example may simplify your understanding. Optimizing methods mentioned above may work to get that high ranked search results if there are only 5 contents providers given a short period of time. But you must not forget that ultimately the top search result can be achieved by concentrating on the contents itself. No matter how many mkaeshifts there exists or how knowledgeable you are at the search engine algorithm, in the end one that has the most various in-depth contents and multimedia source on that specific keywords will take the top search results by a natural process.

Anyone can make shift but not anyone can provide a valuable contents as such. This attitude should the approach to the blog marketing. The algorithm of SEO, itself are constantly developing and there is no guarantee that the current algorithm will be used in future as well. In the event, the algorithm evolves to artificial intelligence, ultimately the most like search results thinkable by humans will take the top place of search results. And the most dynamic, invaluable blog that lasts will have the honor of taking the top spot. Once or twice, it may lends its throne to others; but in the end it will become a worthwhile “reserved blog”.

Just think about it. Can you get the top search results just by applying the SEO techniques? Do you think that the algorithms of search engines or portal sites are the ancient? If not, what should we concentrate on?