Seihaku’s Blogmarketing Bible

In developing a term ‘non-commercial marketing’, I am convinced once again that values will rearrange itself in that basis in future. Then we need to define the term ‘non-commercial marketing’. Non-commercial marketing is literally a word the signifies a Non commerical marketing.

To this point, all media is run and maintained by the advertiser’s funds, meaning they provide contents that benefit the advertisers. Have you ever seen a TV programs or newspapers without ads? In other words, consumers basically had to see ads, disguised in public and these attributes of the media started to give the consumers to analyze and unconsciously tag various information feeds as ads or not. In that process of analysis, a consumer began to judge on its value and reliability and corporate advertisers are applying various clever ways to get around it.

You can see a sharp conflict of opinion between the advertisers and the consumers of DCinside. I remember a specific project, a UCC where a young lady sends a puppy up the sky on a balloon. After the posting, a wild discussion of ‘yes’s and ‘no’s in a national media or a web portal would follow, revealing a contrasting reaction by both advertisers and the netizens.

A netizen, as a crowd, quickly expresses their opinion as a reply on a top search result topic, showing an enormous click figures. An ad agency, tries to convince their corporate advertisers, based on these figures, that such a result can only be achieved by investing millions on marketing and that they are capable of pulling such a project. Advertisers celebrates on how much they saved and were able to effectively impress many consumers in such a short period of time, just by looking at the data collected - click figures, web traffic, number of visitors.

Then do such promotions actually result in success?
Analyzing the results accurately, these promotions unfortunately consequences in a 100% failure. The reason that it fails is that if a netizen decides that a certain contents is an ad, an extreme repulsion of betrayal, taking advantage of a netizen’s sympathy, brings an irrevocable negative results as a result and advertisers and its agency must face corresponding consequences that would act as a minus in all future promotions they plan. The whole story has been archived in replies of the netizens and it cannot be erased. The exclusion of commercial contents by netizens will become more strict and exquisite.

Let us remember that Non-commerical marketing is a critical measure of value in a future world of Internet contents.

I ask you not to post things for marketing purposes on the blog.

logs are non-commercial marketing tools, which present personal characteristics of an individual. However, more people are seen to be making open transactions on the blog. One advantage of selling on the blog that these people could be after is that they can be found on the search engine listing in a short period of time. But unfortunately, these transcations could result in more negative effects rather than more profit. Your customer may feel disturbed and present open revulsions about your blog.

Now isn’t that interesting? Rather than encountering an official website with a domain through a specific word search, finding a blog with a different nature filled with commercial strategies could easily offend the viewers and even stir the feeling of betrayal. This is because a medium like blogs are still seen as a personal media system instead of a tool that is used for marketing or advertising purposes. The fact that many bloggers find problem with bloggers that try to market on their blogs suggests that there are greater opportunities for creative and ingenious bloggers. They clearly see that blogs are not a marketing tool nor can be used to make transactions. Also, the fact that blogs are expected to reflect individual characteristics of bloggers as a private media system lifts values of true bloggers who represents a good infrastructure.

Many netizens who started surfing the net for resources got tired of numerous advertisements soon turned to cafes and clubs to push away commerical wastes from their previous netizen lives. They soon started to approve the value of the system just because there were no advertising efforts involved. In the near future, blogs will be appreciated for its values and purity just for the reason that it does not try to sell anything. Considering these points, would you still like to commercialize your blog? Actually, I am thankful to those who market on their blogs. They themselves reveal that they are providing wastes of the blogs and more bloggers, who were silent, are going through these unpleasant experiences. As a result, more enterprises will experience hardships on marketing on blogs and only minor pioneers will enjoy their power over these infra. One of the reasons that the websites die out is because of the advertisements and commercial results.

The important thing is the “non-commercial marketing”.
Try not to overly stress on the commodities too much and present useful resources and values on the blogs. Please do not market on the blogs.

If you prefer money so much, it is better for you to get out of your seat now and find some other work to do.