Seihaku’s Blogmarketing Bible

Posts Tagged ‘Korea’

Engineer and Communicator: Two horse chariot to lead the Web 2.0 market!

Written by admin on January 26, 2008 – 3:29 am -

A thought comes to my mind: “Are we merely doing someone else a favor? Like the saying, “Look at Korea for the future of Internet“, there is no country in the world other than Korea which materializes the information technology with a dynamic and thriving energy. Korea is recognized as a strategic location for global enterprises and a testing site for future trends.

Unlike the small market size in Korea, global enterprises form a large economy. So it is likely that they are analyzing Korean Internet business models in detail to reflect it on their next project. To be frank, something that can’t produce profit on a small Korean Internet market, on the other hand, be a business model that can be a big part in a huge global market. In the end, we need to seriously consider joining efforts with the foreign global corporates because we cannot overcome the profit limit created by the size of the small market.

Solidarity or M&A strategies must be examined with anticipation in the aspect of survival and a direct communication channel with a foreign global businesses must be secured also. Would joining forces between a small domestic UCC firms and a foreign global firms be possible? Maybe not in a common sense. But you must remember that blogs and UCC together can overcome all these limitations.

Numerous global firms are looking for new business models and items, and many more venture firms are hoping to find a global firm that will fund or support them. In this very issue of survival, it won’t be an overstatement to say that the most important thing isn’t the level of perfection, but in communication. Technology, are bound to be edited and reinforced according to the market and that allows the technology of global firms to have greater power. That’s why our competitiveness lies in communication and we must focus on it.

You may disagree but we all know well that the low assessment does not come from the level of Korean technology being too low. What we lack is brand power, and this brand is a battle of recognition, and this battle of recognition is eventually a high level communication. This is rather a general process in the industrial sector.

Taking an extreme logical leap, in the aspect of quality, a survival of the firm depends on the difference between brands and non-brands, among similar products. The future is the age of communication and you must deeply understand that it creates added value.

You must realize that the lifespan of Web related technologies are getting shorter and shorter. In this aspect, Korean Web 2.0 related firms need excellent communicators just as good as the engineers. If we compare the added value of an excellent engineer versus as excellent communicator, the results will be obvious to all.

It is such a meaningful phrase: “Let technology face towards men, yet unseen” Let us look to the past. The UI of Macintosh and Windows are quite similar in terms of technicality. But anyone who used Macintosh UI at least once feels often discomforted by the Window XP’s UI. Also note those who are maniac about using Macintosh.

Although only a small detail, flawlessly gliding feel of mouse; icon designs that are easy to understand without look at the manual; comforting display as if you’re looking at a real desktop; efficient yet simple to use are what draws users into it again and again. Looking at how a world wide competitive products can be made with data that touch human emotions, you can conclude that technology is completed by the perfecting communication.

Now, if a global venture enterprise is to be born, engineers and communicators need to research and think together to develop a human-centered technology. Communicators who possess deep understanding of culture and human, especially human senses; who can make the bloggers of Korea and of world the value of tangible and intangible; and who possess balanced sense of technology, culture, human, business, Korean and Global will be the leading star in the ages of Web 2.0 and furthermore Web 3.0.

Tags: brand, Communicator, Engineer, Korea, web 2.0, web 3.0
Posted in Blog Marketing Strategy, Blog Marketing Theory | No Comments »

Blog contents project course - case study: EssBoard

Written by admin on January 11, 2008 – 10:55 pm -

Looking at the current market situation of Essboard prior to Essboard’s blog contents project course, Chinese imitations were selling illegally at the open market for a price of about 10% and a few domestic firms have found a way to get around the patent on the Essboard, producing similar products to circulate the market.

Essboard, just like established Korean manufacturers, was in an exclusive position at the primary stage of the market. But as many fakes entered the online market, Essboard felt the necessity of online marketing which brought about the introduction of blog marketing. Essboard blogs were set up on 5 different portals including naver, yahoo, empas, daum and paran; and contents of similar nature are posted on each blogs.

Essboard Naver blog categories.

Essboard = anxious to run
Essboard gift
Essboard street interview - Bundang Center Park
Riding Essboard on weekends
Riding Essboard on weekends
Essboard and Shaolin Temple
Essboard and Shaolin Temple
Let’s start… together with Essboard
Essboard and the unidentified Shaolin Monk
Essboaerd contest (Example on United States patents)