Seihaku’s Blogmarketing Bible

Sooner or later, we will see a dramatic fight on the Internet in which the confrontation of corporate versus individual bloggers will unfold in a quite interesting way. Historically, the corporate, stronger of the two, has always won in a fight versus the individuals, but in future, the results can no longer be guaranteed and even the victory will incur serious costs. Individual bloggers can deliver with various logic and its subject will be of diverse nature from the product defects to manager corruptions. It’s contents, especially, will spread through out the whole world, not just Korea, in real time.

In this process, it isn’t so important whether the information is true or not, but it is the dramatic development from the start that draws the attention and in this aspect, many bloggers and corporates will confront each another. Talented bloggers who they show an excellent work outcome may receive recruits by competing firms and may even take the place of a specialist in the area as he collects corporate information to study and process in the blog marketing operation process. This would also put you on a favorable ground among the other blogger marketers as a consequence.

It is interesting and even ironic how a quarrelsome bloggers often have higher concerns and know more about the product. But from the corporate’s standpoint, more talented the blogger is, a tougher the fight gets due to corporate’s limit in not being able to respond as fast as a blogger, and an inability to block nagatives posts posted by them. And if they wrap themselves in obscure, unverifiable contents in raising a fight, a corporate must deal with the blogger in some possible way.

Corporates must have medium-long term visions in dealing with the creation of pro-corporate bloggers and must plan a proxy war with the anti-corporate bloggers. Before the age of Internet, marketing proceeded by making service contracts with corporates or individuals so a contractor had to accommodate terms that can cause complaints. But in applying these rules in the age of Internet, if the negative bloggers who felt that they were unfair rose to initiate anti-blogging, it makes the legal confrontation difficult thus bringing an awkward situation.

What a sigh of relief from the nonrecognition of bloggers who have yet to realize. But it is only a matter of time before the scenario becomes real due to its extreme fast evolving speed. In conculsion, Goliath, bi, slow, cannot win in fight versus David, who is small and fast.

This is one of the must-solve problems the future firms need to solve in the age of Web 2.0.

Sooner or later, we will see a dramatic fight on the Internet in which the confrontation of corporate versus individual bloggers will unfold in a quite interesting way. Historically, the corporate, stronger of the two, has always won in a fight versus the individuals, but in future, the results can no longer be guaranteed and even the victory will incur serious costs. Individual bloggers can deliver with various logic and its subject will be of diverse nature from the product defects to manager corruptions. It’s contents, especially, will spread through out the whole world, not just Korea, in real time.

In this process, it isn’t so important whether the information is true or not, but it is the dramatic development from the start that draws the attention and in this aspect, many bloggers and corporates will confront each another. Talented bloggers who they show an excellent work outcome may receive recruits by competing firms and may even take the place of a specialist in the area as he collects corporate information to study and process in the blog marketing operation process. This would also put you on a favorable ground among the other blogger marketers as a consequence.

It is interesting and even ironic how a quarrelsome bloggers often have higher concerns and know more about the product. But from the corporate’s standpoint, more talented the blogger is, a tougher the fight gets due to corporate’s limit in not being able to respond as fast as a blogger, and an inability to block nagatives posts posted by them. And if they wrap themselves in obscure, unverifiable contents in raising a fight, a corporate must deal with the blogger in some possible way.

Corporates must have medium-long term visions in dealing with the creation of pro-corporate bloggers and must plan a proxy war with the anti-corporate bloggers. Before the age of Internet, marketing proceeded by making service contracts with corporates or individuals so a contractor had to accommodate terms that can cause complaints. But in applying these rules in the age of Internet, if the negative bloggers who felt that they were unfair rose to initiate anti-blogging, it makes the legal confrontation difficult thus bringing an awkward situation.

What a sigh of relief from the nonrecognition of bloggers who have yet to realize. But it is only a matter of time before the scenario becomes real due to its extreme fast evolving speed. In conculsion, Goliath, bi, slow, cannot win in fight versus David, who is small and fast.

This is one of the must-solve problems the future firms need to solve in the age of Web 2.0.

One of the fundamental changes that followed the transition of Internet to media is the communication method. Looking at communication through books, the pre-Internet age made it difficult to get a meaning across thus hard to understand; yet today’s Internet age make it straight forward and easy to understand. Indeed, it can be described in just two words: speed and understanding.

This change is due to the habitual process of information acquiring that occurred by the tool used to meet customers, monitor and its limit. The process of click and its response followed by unconscious click that leads to information acquirement, analysis and decision, all in a short amount of time, is bound to provide extreme stressful condition and people are led to act as following in order to protect themselves from stress. They will make a decision based on headlines and the first 2~3 lines from the contents that follows the initial click and makes a unconscious scrap; then forget about it.

In this process, netizens become more simple-minded as the act of saving like a machine repeats instead of modifying, processing and recreating information through deep thinking. The fact that solid contents are preferred over self-created contents has to do closely with the simple-mind becoming process of people using computers. Looking at it step by step, all mankind connecting to Internet through computers will accept information as a habit of using the equipment, unless there is a radical change and this is where the standardization of mankind begins.

In future, creativity will be of more important value to mankind and rest of the values other than creativity will be absorbed by computers or Internet, which can be supported from anyone, anywhere, whenever. Just think about it, if the business can proceed with my idea by investors, engineers, distributors and marketers from all over the world, then the most essential thing would be the creativity necessary in the initial phase of the business. In the end, you can draw a bigger picture only by being able to keep a open, creative mind free from the convenience of computers and Internet.

There’s just one thing that troubled me seriously. If there truly is a conspiracy to take control over the human mind through computers and Internet, it really is a matter of grave concern. The future of mankind will either of the two; those majority of man who will be tamed by computers and Internet, and those minority of man who resist and fights to find an alternative.