Seihaku’s Blogmarketing Bible

In developing blog contents plans and its content creation, you should use the product name or a brand name as the blog title. There are no set rules but it is better to use a different method like adding a specific adjective or a combination with a paradoxical word. In setting a blog title, you must take heed of the search engine and make an effort to differentiate with other similar products in web page or blog searches.

Taking the search engine into accounts, it is effective to unify all categories into one and post all contents under that category but it can make the readers feel unorganized and ambiguous so it may be a good idea to use the bulletin board style for the categories. In the case of a customer whose intention is to actually buy the product, it makes no difference whether the category is complicated or simple this is more so in a situation where the consumer is collecting information right before the product purchase. Let us not forget that this is what we are aiming for.

Next to setting up the category is the contents information about the brand or products and it is the most important part. Due to the development of Internet, customers are shown not to trust manufacturer’s advertising or information which can be a big variable in the direction of content creation. In other words, if you just copy the same pictures from the manufacturer or brand home page to your blog, it leads to a decrease in blog reliability. The customer unconsciously responds by classifying the blog as an advertising blog therefore effecting negatively.

Consequently, in this aspect, an ability to create new content is essentially required of the blog marketer. Such contents created as articles, pictures, multimedia, are usually of sub-par quality compared to that of manufacturer’s but customers often declare blog contents as the winner which may seem contrary. The reason is that poorly taken pictures that are subjective or movie taken as is which are often accompanied by personal opinions could actually result in greater reliability.

Netizens or customers regard truth and fact as an important value. It suggests that a documentary like contents development beyond advertising is more effective then you should have a principle in which the blog contents should be developed in a different direction to that of the corporate home page. This means that the contents need to be recreated in a personal, subjective way on the basis of the corporate contents and its representation should be emphasizing, rough, straight to the point and erratic.