Seihaku’s Blogmarketing Bible

Generally, in most cases website is already set up and at the same time, shopping mall is opened to develop Internet marketing, occasionally adding advertising banners in search engines and portal sites during events or promotions. Corporates are in necessity of introducing blogs into marketing today. Why? Aren’t the two tools, website and shopping mall, enough?

Management, who believed that they just had to open websites in order to get many netizen visitors to click are experiencing utter failure of their expectations. What is the reason? In Web 1.0, contents of websites provided adequate value, but in Web 2.0, unilateral contents of homepages fail to establish a value, even worse, unreliable.

Customers who wanted to find objective information on the product fast learned that the information on websites weren’t any different form that of the catalogs, and have experienced activity restrictions by the site managers so these customers have grown to express their strong opinions on other outside public bulletin boards such as dcinside

Eventually, a corporate focused contents on websites have been maintained without any readers and corporates have somewhat given up on fundamentally drawing more people to collect customer interests by spending enormous budget to bring about a change. Events and promotions can stir temporary interests but it alone cannot realistically resolve the fundamental problem the lies beneath.

In the end, management strongly feels a need for an alternative to a homepage which is limited. Would like to see the same contents everyday? Why do you think the news contents of portal sites are placed in the most important location?

Going right to the conclusion, websites cannot overcome its current extent due to the limitation of being used as a official medium of the corporate. Consequently, it must used as an official channel like existence, symbol and just cause the reason marketing is omitted here is that in the process of advertising website contents through events and promotions, it must utilize banner ads or overture ads in portals to be exposed to netizens.

In order words, search engine results can be optimized as the marketing expense is reduced by continuously creating and posting contents with various ads and marketing materials on individual blogs. Of course, it would be best if banner ads of portal sites and blog contents advertising go hand in hand.

In conclusion, the corporate on-line system must form a triangle system of website, blog and shopping mall as the final destination, and in this process draw continuous customer interest equipped with independent utilities if a competing firm’s product is exposed in a Internet search result, now is the time to move. Customers are bound to be interested in a carefully created contents, in a sense that they can’t experience the product they are comparing. Remember that the importance of contents is incomparable to anything.