Seihaku’s Blogmarketing Bible

Looking at the conventional advertising market, you can reason that the “Process is core”. In other word, there is a predictable process according to the conveying property of the contents medium in advertising. This process was built on many people’s know-how and experience so it can measure the effectiveness of advertising to a certain level. In this process, creative contents had no place to stand and the word ‘creative’ itself wasn’t valued highly because it was difficult to measure or verify a creative advertising in a scientific way.

Like so, the approach of advertising had to emphasize a single concept or a message due to many restrictions and the concept created with limited resources had to face a fate of immediate disposal after the advertisement because of its weakness in not being able to convey the whole. Eventually, this process is meaningless in how incomparable it is to the blog contents made with value and essence and it can only take the role of creating a disposable, volatile content. What’s important to note here is that advertising had been recognized of its value just by being an issue regardless of a negative customer feed back since it voices the corporate opinion even though it may be deceiving. But a blog content must be exposed continuously and prove itself through discussion thus remain transparent. It has to be approached with moral standards.

As the Internet media went beyond TVs, conventional media ads or marketing will work faithfully as a Troll and is met by a vague expectation of a click figure compensation at a corporate web site. But users who have experienced deletion or blockage of postings by unmerciful administrators because they engaged in a counter-argument or an objection know best not to use the home page bulletin for discussion; but to rather use a blog to start an objection or a complaint which can spread widely. Corporates won’t be able to take any realistic measures to the individual blogger’s private postings and it could even lead to a threat to their existence if they do so.

Now you probably understand about the limitations on homepage contents and the limitless power of blog contents. Advertising, marketing and blog contents will be challenged by aggressive bloggers in future and if they fail to deal properly, you’ll have to face negative corporate image that will spread quickly all over Korea as a consequence. Any attempts that may deceive a customer with advertising or marketing in order to make a profit should immediately be stopped. It is only a matter of time before the logical, scientific guerrillas who are armed with excellent communication skills will win and eventually rule the Internet realm.

Let’s think about a picture: Amazon and The Long Tail. Looking at Amazon, I see a scene; composed and ready with countless number of books, just waiting for a customer. In most cases where a netizen gets to buy a book through web search, she visits the site already knowing that the book she wants is at Amazon because she found it on Amazon web site through search. Amazon web site supplies more than enough info (reviews and so forth) and also provides clear guidelines on how to purchase it. So a netizen decides on purchasing the good without too much trouble.

Looking at Korean bloggers, they barely reach a level of conveying a piece of foreign information rather than to come up with a new theory or an extraordinary idea. They are especially interested in self expression and thus difficult to generate value added at this level. But rather can be seen as an excellent content messenger or an assistant who relays a developed creative contents. Eventually, a creative blogger stands out in a typical Korean environment and one can predict an interesting phenomenon where they are well recognized of their value.

Then what is a relationship between The Long Tail and blog?

The “long tail” is the heart of “The Long Tail” and the item information that belongs to the long tail can only be valued by being searched from the search engine thus setting the openness of its information as a premise. Having said that, an information like sufficient review or an in-depth discussion are needed in order to for the item to prove how profitable it is. And this information must be created constantly by talented bloggers with sense.

Then what is the difference between a blog contents and the publishers web site which provides reviews and columns and so forth?

Several publishers may try to raise its value as a content; but inevitably admit its lack of ability in raising its overall value. But bloggers are slightly different; they remained thoroughly subjective as they continuously raised the brand value; and therefore has great power to raise the content value since it can provide reliability and trust.

Due to its attribute, blog starts with and individual and then becomes a brand that produces a content with the information that belongs to the tail of the Long Tail, which in turn induces an affiliation from a foreign global shopping malls. In order words, it enables a constant provision of most reliable value that relates to the product and it will offer a greater added value than just inserting a google keyword ad if those individual contents can be placed in the top search results of the search engine.

You need to keep in mind that trying your best to achieve a perfection is the most important aspect in the relationship between blog and The Long Tail.

Let’s think about a picture: Amazon and The Long Tail. Looking at Amazon, I see a scene; composed and ready with countless number of books, just waiting for a customer. In most cases where a netizen gets to buy a book through web search, she visits the site already knowing that the book she wants is at Amazon because she found it on Amazon web site through search. Amazon web site supplies more than enough info (reviews and so forth) and also provides clear guidelines on how to purchase it. So a netizen decides on purchasing the good without too much trouble.

Looking at Korean bloggers, they barely reach a level of conveying a piece of foreign information rather than to come up with a new theory or an extraordinary idea. They are especially interested in self expression and thus difficult to generate value added at this level. But rather can be seen as an excellent content messenger or an assistant who relays a developed creative contents. Eventually, a creative blogger stands out in a typical Korean environment and one can predict an interesting phenomenon where they are well recognized of their value.

Then what is a relationship between The Long Tail and blog?

The “long tail” is the heart of “The Long Tail” and the item information that belongs to the long tail can only be valued by being searched from the search engine thus setting the openness of its information as a premise. Having said that, an information like sufficient review or an in-depth discussion are needed in order to for the item to prove how profitable it is. And this information must be created constantly by talented bloggers with sense.

Then what is the difference between a blog contents and the publishers web site which provides reviews and columns and so forth?

Several publishers may try to raise its value as a content; but inevitably admit its lack of ability in raising its overall value. But bloggers are slightly different; they remained thoroughly subjective as they continuously raised the brand value; and therefore has great power to raise the content value since it can provide reliability and trust.

Due to its attribute, blog starts with and individual and then becomes a brand that produces a content with the information that belongs to the tail of the Long Tail, which in turn induces an affiliation from a foreign global shopping malls. In order words, it enables a constant provision of most reliable value that relates to the product and it will offer a greater added value than just inserting a google keyword ad if those individual contents can be placed in the top search results of the search engine.

You need to keep in mind that trying your best to achieve a perfection is the most important aspect in the relationship between blog and The Long Tail.