Seihaku’s Blogmarketing Bible

Global corporates, especially the Web 2.0 firms who survived, seem to have quite an appetite. They seem to focus on just swallowing everything, all that we could ever think of. Indeed, enormous funds and the concentration of intellectuals makes it possible for them to create an Internet trend as well as a global standard thus brought about this situation, literally showing an omnipotent authority and immense power. Each and every individual bloggers seem unable to survive. What should bloggers, or blog marketers to be precise, do for survival? Will google extend its power to the realm of contents beyond the realm of search?

Top several global corporates are ruling the Internet space and few other firms are fighting for survival in the sections of the world(classified by languages). Under given situation, contents market too, seem to devoured by the mega corporations but the trap lies right here. You must note that contents can be saved within a database, but cannot be owned. Google may provide customers an information about a book, from its database with their search engine technology. But for contents, present is most important and contents or services that can generate new values by combining several technologies (like meshup services) will grow to be more essential.

Google will have difficult time marketing a futuristic contents through convergence.

The value of creative and challenging netizens, who will create new services utilizing an open API offered by google, will shine as time passes. This is due to the sensitivity of man as technology reaches its peak. In the example of TVs, what’s important to customers isn’t the size or the picture quality but the programs contents and the quality of it.

Will the value of today’s google or amazon be maintained regardless of the development of Internet technology? I can’t help but to raise a doubt. In the end, platform providers like Microsoft, Google, etc, exist only to provide infrastructures for content providers and all value added and profits ultimately goes to the content providers.

Look around, how many people enjoys googling because they like google? Don’t forget that the purpose of using google is that I can effectively find a content or information of concern. Consequently, the age ruled by the platforms will soon fade and an age will come when the power of contents, people’s final destination, will grow. That’s why we need to focus on contents.

If you look at the past as the age of Microsoft and the present as the age of google, then the future is the age of many individual bloggers. Google or MS will take the role of simply providing infrastructures. If they refuse to provide infrastructure, there are many engineers across the world who will come up with an alternative idea and we just to choose.

Eventually, the survival keyword of the future will be the faithful supply of services wanted by the netizens.

We can acquire knowledge to prepare for the soon coming future by analyzing how the introduction of computers brought about the change in the industry and how it influenced us. I remember when Macintosh first appeared in Choongmuro; it seemed like no threat to the eyes of most experts.

The nightmare began as people started treating computers as machine that can print clearer fonts than a typesetter. Back then, there were no communication between experts and keeping the know how and the experience on the specialty equaled competitiveness itself so no one exposed or should information. This situation met its demise in less than 2 years and they lost their job as Macintosh replaced the work of specialists. Typesetters were the first to do; and manual technicians, engraver’s shop, image composers and so forth. The current situations is equally threatening for photographers and movie editors. Conventional experts can easily be substituted by properly learning a program and programs to take the role of many experts. Of course, objection can be made in terms of degree of perfection but any one can enter the expert zone and can have the foundation on which to build the added value through work.

Then let’s imagine a future.
How will future going to evolve?

At this age, only a very few so called specialists exist in accordance to the conventional standards and absolute majority exists between amateurs and pros. Specialists will continuously be challenged, discussed and evaluated by the absolute majority of pros and the transition from amateurs to pros and pros to specialist will grow as time passes. It won’t make the triangle up side down. But it will reach a level where anyone can easily take a photo, upload a candidate to make a print material; just like how we use a word processor these days. It will even develop to a level where they compose and edit a music embedded in a movie as a BGM and insert a stick picture, almost at a level of producing a perfect firm.

Eventually the key to bringing added value in the future is the convergence ability of an individual and we shall call these individuals a ‘pro’. Netizens who use one or two programs need to fear for themselves. The programs that you are use to will be replaced with new version releases and your juniors who learns the program will flood the society every year to be your competitors. You are bound to lose if you don’t keep up your efforts.

Convergence isn’t outside of you. It is within you.
You must strive hard to learn the computer and information pertaining to Web continuously with passion and learning mind.

I declare the end of age where you are recognized highly due to your skills in being able to use one or two programs.

The most important aspect of a blog marketing is the contents it provides. Blog contents, unlike other web pages, should ideally be clear on topic and make efforts to unite the relationship between the subject matter and its provider. In fact, it is critical to remain subjective as a direct stroyteller. Remeber this separates a blog from other web pages that are ambiguous on its subjects, showing a different perspective.

Especially, a subjective posting written by a blogger’s standpoint happens to be more realistic and highly regarded when compared to that of a reporter. In the process, we must make efforts to let ‘Youself’ be known and branding ‘youself’ at the same time. Those blogger with the unique point of view will arise as a formidable power in the internet space.

By observing the growth of new media such as ‘oh my news”, a such personalization will become the new global trend. Its significane lies in the fact that a person’s value is reflected over the value of a group. A blogger can provide a unique contents depending on their interests and in doing so a communcation with the consumer will be of utmost importance. To be recognized by consumers as a valuable source, a blogger must show the ability to handle various situations including intense discussions with others which will actually help to improve that relationship.

Importantly, rather than an objective approach, by subjectively refinding its contents, one can demonstrate his value priorities as well as his ability to handle various situations then overall gets assessed by consumers. This assessment can show immediately depending on the public option or take time. But in progress, the various contents that are collected in doing so will become your living portfolio and expand infinitely in value over a vast web space.

A talk show is one of the fast evolving programs on TV. The point of a talk show is that its measure of communicative effectiveness is the key to the success of the program. Especially the vocabulary used today, compared to 5 years ago, has diversified. I was impressed with HoDong Kang, a TV talk show host, who appropriately uses distinctive local accents and unique gestures to effectively get the message across. Being a great communicator, HoDong Kang, is treated well with respect unlike others that plays with mere words. This differentiation he achieved enabled him to stand out from the crowd.

Our interest is not in the obvious, predictable future.
Its plot is so easy to predict. Instead we love, analyze, discuss and put meanings to movies where it is hard to predict.

A competitive blog contents must:

1. Have a unique story with a personal point of view. (No scraps if possible)
2. Have a higher standard of communication by equipping dynamic multi-medias, utilizing various hardware and web platform and be sensitive to have a professional level of techniques of expression.

A person must become converged first.