Seihaku’s Blogmarketing Bible

Truly, what is a profitable blog?

I can’t help but to ask seriously. What do you think is a profitable blog? And why do you think so?

A fascinating question so many Korean bloggers think: “What is a profitable blog?”. Even till now, many clever bloggers are looking for the answer to the question.

Corporates are posting similar contents on numerous blogs in order to expose itself more to web searches. In the process, many blogs are created to post the related contents, yet in most cases they are just created; but fail to manage it constantly. This is due to the misunderstanding of the blog’s fundamental property. Blog contents are hard to maintain from a conventional corporate marketing approach because the essence of blog contents isn’t advertising or marketing even though it may sound paradoxical.

If you observe personal blogs, contents are created quite steadily but they are limited to personal interests or even yet, just a collection of other contents through scrapping. In other words, we are at a stage where it’s difficult to verify the ability of a blogger to just pay and demand a specific blogger to create contents and furthermore at a point where the basic unit costs haven’t been determined yet. An this is precisely the big obstacle that’s stopping corporates from proceeding with blog marketing. On the blogger’s standpoint, it is also difficult to raise the contents standard to a level that the corporates are demanding, due to lack of experience in ad agency planning. It isn’t also as easy as you think to just create quality contents steadily that incorporates the works of storyteller, copywriter, photographer, copyrights to music, movie editing and so on.

Eventually, only a few bloggers will be creating corporate contents due to the realistic issues. Especially, the bloggers who were successful in producing an outcome will be evaluated highly. Only those will be treated as ones who can create added value; in other words, a profitable blogger.

Empas are promoting business blogs and naver made a separate section called ‘brand blog’, revealing its expectation of the blog market. What’s important to observe here is that there is a house called ‘corporate blog’, yet it’s but an empty house upon entering.

Naver’s brand blog? Did you really think it would work?