Seihaku’s Blogmarketing Bible

New products of today will be more inexpensive and more diverse in the market. This is due to fact that anyone can easily research a product through that vast information sea called ‘the Internet’ and develop a product because of the lowered cost of the materials. It isn’t too difficult to see that the industry’s entry barrier has actually collapsed. An enterprise now needs to mintor its consumers, not just the competitors therefore shifting its standpoint. Importantly, a competitor’s information can be obtained various ways can be foreseen or corresponded. Yet that of the consumer, positively reflects the consumer’s needs so it is more threatening regardless of its small scale.

Endless nightmare has begun in the enterprise’s point of view.

Because consumer originated products are geared towards the Blue Ocean market, whose added value are greater, compared to the existing products in the Red Ocean market, they will bring greater opportunities and profit. Think of a large dinosaur tyring to find a large tree when smaller and quicker dinosaurs eat fruits of the small trees. Isn’t it obvious to see who will have the survival advantage?

Blue Ocean and Red Ocean share a set amount of time yet there is no indefinite Blue Ocean therefore an enterprise needs to develop a strategy that incorporates both the Blue and Red Ocean market and enforce it. But whereas Red Ocean can be foreseen and planned, Blue Ocean tends to be ambiguous and hard to comprehend till a successful results are drawn.

For example, Red Ocean item’s development process includes an advantage where an existing competing product is used for comparison to complement a weakness. It also derives a better understanding and support from their companies. But as a consequece, competing firms use and adapt a similar approach and strategy so there isn’t really a product difference in the market’s point of view. The only way to increate sale in a market full of similar products is only obtained by constant marketing through advertising or lowering the price of the good. The forces the firm to spend excessive expenditure on marketing and lower the price even when the profit is actually decreasing, putting the business in double jeopardy. Important point is that a Red Ocean product development is prograssed within the boundaries of the company member’s understand and agreement.

On the other hand, placing a Blue Ocean item into market in iteself will be a difficult task. Blue Ocean item begins getting out of a familiar way of thinking and it involves fighting many obstacles and established way of though. Most of all, there are no existing data so a future forecast is somewhat questioning. Market entry and receiving feedback in the Blue Ocean’s development comprises many difficulties. This leads to the fact why we don’t see a lot of it in the market but comparatively able to generate greater added profit when successed.

Another characteristic of a Blue Ocean item is that a single outstanding person’s inspiration and passion is more effective than consent of a group. A group’s opinion is progressed through common knowledge and precedence causing muchof its distinctiveness to be smoothed out. Relatively, a single person’s idea or a concept is subjective and fresh. Personality, a future society’s significant thend, tells us that ones sense and design effects the whole and are in conjunction with a Samsung’s ideology that a genius can support the whole group.

Utilizing a single genius mind rather than collecting 10 average minds.This is the keyword of Blue Ocean marketing.