Seihaku’s Blogmarketing Bible

In developing blog contents plans and its content creation, you should use the product name or a brand name as the blog title. There are no set rules but it is better to use a different method like adding a specific adjective or a combination with a paradoxical word. In setting a blog title, you must take heed of the search engine and make an effort to differentiate with other similar products in web page or blog searches.

Taking the search engine into accounts, it is effective to unify all categories into one and post all contents under that category but it can make the readers feel unorganized and ambiguous so it may be a good idea to use the bulletin board style for the categories. In the case of a customer whose intention is to actually buy the product, it makes no difference whether the category is complicated or simple this is more so in a situation where the consumer is collecting information right before the product purchase. Let us not forget that this is what we are aiming for.

Next to setting up the category is the contents information about the brand or products and it is the most important part. Due to the development of Internet, customers are shown not to trust manufacturer’s advertising or information which can be a big variable in the direction of content creation. In other words, if you just copy the same pictures from the manufacturer or brand home page to your blog, it leads to a decrease in blog reliability. The customer unconsciously responds by classifying the blog as an advertising blog therefore effecting negatively.

Consequently, in this aspect, an ability to create new content is essentially required of the blog marketer. Such contents created as articles, pictures, multimedia, are usually of sub-par quality compared to that of manufacturer’s but customers often declare blog contents as the winner which may seem contrary. The reason is that poorly taken pictures that are subjective or movie taken as is which are often accompanied by personal opinions could actually result in greater reliability.

Netizens or customers regard truth and fact as an important value. It suggests that a documentary like contents development beyond advertising is more effective then you should have a principle in which the blog contents should be developed in a different direction to that of the corporate home page. This means that the contents need to be recreated in a personal, subjective way on the basis of the corporate contents and its representation should be emphasizing, rough, straight to the point and erratic.

Blog marketing isn’t a method to raise the brand of an individual blogger.

There is a clear standard in differentiating an amateur from a professional and is by asking the reason they do marketing for; is it for a person or for a firm? In fact, there exists a certain rule in raising the brand of an individual blogger which can be summarized by the how they scrap and organize contents that are related to them, that they like and that they need which are followed by diligent replies and trackbacks.

Of course, more than 90% of bloggers are repeating this process and are currently using this way to increase the number of clicks. Their purpose is the maximize the click figures, so they work hard all over various troll contents, replies and bulletin boards. At first look, it may seem like they seized the world of blogs, but confusion will follow as they verify its search result quality.

But the role of a blog marketer in proceeding a corporate blog marketing is to maximize the value of the corporate as a medium in between corporates and customers. Blog marketer must continually create new values and stories that are product related, but it is most important in this process to create contents for the customers, not for the corporate.

Blog which people don’t turn to have no meaning to their existence and marketing cannot be done in such situation. Therefore, a blog marketer must stand from a client’s point of view and create a content that maximizes the client’s profit in order to draw the customer interest. In this aspect they may confront the corporate PR department because the corporate PR department must act to block all things that may act as a negative to their corporate image which is the reason they must keep close watch on anti-corporate content creation through blog marketing.

But on the customer’s point of view, the existence of a blog that create contents regardless of profit or corporate values are quite gratifying. In fact, such are what makes a blog marketer difficult because blog marketing must incorporate the maximization of customer profit instead of just maximizing corporate profit, which is the reason corporates fail in creating a blog marketing team.

A strategy that brands an individual includes are sining, voice imitations or other personal talents that are produce on UCC or pictures by posting on portals. This is method many bloggers have tried and trying and there is nothing special to it.

Blog marketing isn’t a mechanical process of conveying as is the corporate advertising or its marketing materials through a medium called blog. You must understand deeply that it’s a process of creating a new value by re-processing the corporate and its product and its contents must be concentrated to maximize the value of corporate and the customers.

Let’s ask again.
Where is today’s blog heading to?

What would be a quality of those who dream to be a blog marketer?

Let’s suppose a corporate, client of blog marketing, declared emergency. A corporate will try to solve the problem with delicate, sensual and most of all swift correspondence. At this point, how will you respond to satisfy your client? The client is being attacked by a gray blogger (metaphor used to illustrate the state of obscureness) blogger, and the nagative contents they create are spreading fast through various media. The client demands prompt reaction to be made but the situation is spreading fast. How will you slove this?

The important fact is that you, proceeding blog marketing, and the corporate share a common fate. You must know to the fullest extent; the pros and cons of the corporate, its moral and the immoral aspects, and the problems and the values associated with the product. Only then you can be prepared to respond to various attacks from unidentified gray bloggers. Then what qualities should you be equipped with in order to protect your client and be recognized of your value? The product knowledge should be the answer fundamentally but it is quite obvious so excluding it, the next will be the ability to properly correspond to, defend and settle various outside attacks. The corresponding methods may include developing appropriate contents or replies.

When the unexpected strikes, having meetings and brainstorm with an outsourcing firm, come up with a corresponding contents, get an approval means no less than to give up on prompt handling of the situation. Therefore the blog marketer must be given authority to analyze and decide on his own without invention from the team or an organization for fast settlement.

Blog marketers need to develop appropriate contents as soon as possible in order to intervene in an emergency and be able to respond to gray blogger’s logic and concentrate hard on resolving the issue. Predicting this scenario, blog marketers must have strong leadership and be equipped with a system that can connect with experts of different expertise available 24/7.

A corporate can take critical damage to its moral due to a mistake in instant decision making and it can even effect it very existence. Therefore a corporate needs to take proper caution in verifying the blogger’s quality and personal experience in selecing a blogger marketer.