Seihaku’s Blogmarketing Bible

Blog contents design, a simplified form of web design yet different in how it puts up a single content on one page instead of numerous contents on many pages. Tracing back to the origin of blog design, you will eventually reach books and magazines. The basic designs of books, magazines or inserts, in which its sizes and materials were influenced by monitors and resolutions, eventually led to today’s blog contents design.

Of course, various UI designs were created in between. For example, UI design of portal sites are arranged by sorting the significant and insignificant among many contents in a detailed and organized way; UI design of google basically shows the search result in a brief, simple way. Eventually, the essential in UI design is how to present an identity in a most effective way and essence of it comes down to people’s visual habit.

Men’s habit is like an automated process that habituates through an extended period of experiences. It applies equally in viewing books, magazines, portal sites and blogs. In other words, looking at a web page, a man’s eye moves naturally and according to its moving sight, an information get recorded in the brain. We need to carefully examine the UI design of blog contents at this point.

Naver, utilizes an eye-tracking system, that can track eye movements, to perform analysis on sector concentrations, and prices its advertising cost based on its data. But, blog contents UI design, which the focus is on the exposure of single contents, has to be different. Customizing blog design to make it splendid, and organizing various information and design in fancy ways may give you an upper edge in terms of visual effects, but can cause you problem in terms of concentration competency.

In other words, blog design, composed of articles that must be understood according to a logical flow, it is better to use neutral colors; plain, simple layouts; and type faces that are highly visible and readable. And most of all, you need to take extra care in making sure the eye movement flows as naturally as possible. On the contrary, for blogs that are exposed to the teens, you should maximize visual effects; minimize texts so that scrolling won’t be necessary; try various experimental typography; and use sensual colors.

In the end, various visual identities, from the standpoint of consumers, to an extent in which learning isn’t required, should be centered around contents, and approached in a diverse and fun way. If a innovative design is applied in order to differentiate itself in a visual aspect, a consumer may think that the focus of a blogger is in the visuals, not the contents, so it is essential that you find the right balance.

The development of blog contents has to be influenced by blog interface design and it is most important to apply the concept that makes contents look good, as well as maintaining uniformity in design. When your contents are scrapped, only the inner designs of the contents are exposed to other consumers, so you should focus more on contents design edits that composes the article, pictures, movies and other individual contents source design instead of background designs.

In blog marketing, blog contents design is more important than UI design and bloggers should have keen design sense.

The importance of design in blog marketing can’t never be stressed too much. Let’s look at the optimized design for blog marketing and how they differ from other designs. Interface design, a branch of study researching how humans and computers can communicate in a most convenient and effective way, will definitely be one of the fast developing field. This domain of design, which used to be the closed space of experts, is being somewhat equalized due to the introduction of computers and analyzing its effectiveness in today’s blog design will be quite significant.

Looking at the development of homepage designs, you notice that there’s a direction in which everything is evolving - straight shape to curved shape, primary colors to complex neutral images, 2d to 3d and flash animations, and it isn’t too hard to predict that these process is mostly applied also in blog design. Today’s blog skin are open in many ways and as time comes, more and more skins will be developed and applied, even animation skins. Besides, you can apply widgets, which are tools that can accomplish numerous functions, on the page flank. You can easily predict that world class blog that are excellent in graphic value can be created.

Then, general netizen response will likely be to use these convenient functions to decorate their blogs and portals who provide free blog platforms will try to sell accessorized items to make profit. Eventually, general public will be accustomed to one joy of decorating blogs and will probably concentrate on scrapping cool, trendy contents that goes with the skin rather then using their own photos, movies or write their own article. This trend signifies the use of blog as a personal diary, instead of a channel of information.

But, a marketing blog design should not be splendid or brilliant. A blog skin that bears more weight than a important product or brand contents turns the priority around and it acts as an obstacle to disturb the visual flow to the customer to read and understand the information. Especially if the level of perfection of the pictures, photos or movie contents are poor, the product in turn looks poor and valueless.

In other words, a marketing blog should ideally use a light, colorless tone as its background skin so that its inner contents can show better and easy to read. Blog design should use and maintain a design that is one level below than the contents so that is should be intuitive and easy to understand and desirably use an organized, elaborate structure.

Blog isn’t a space for advertising, so it must avoid strong primary colors or bign, bold type faces, but instead use light, neutral background colors and designs. These blog interface designs are most effective when a fundamental design is maintained with slight changes, contrary to desires wanting to put bells and whistles on personal blogs.

Adjusting the level of blog design isn’t to stand out but to provide comfort and reliability to customers on their first impression.