Seihaku’s Blogmarketing Bible

Global corporates, especially the Web 2.0 firms who survived, seem to have quite an appetite. They seem to focus on just swallowing everything, all that we could ever think of. Indeed, enormous funds and the concentration of intellectuals makes it possible for them to create an Internet trend as well as a global standard thus brought about this situation, literally showing an omnipotent authority and immense power. Each and every individual bloggers seem unable to survive. What should bloggers, or blog marketers to be precise, do for survival? Will google extend its power to the realm of contents beyond the realm of search?

Top several global corporates are ruling the Internet space and few other firms are fighting for survival in the sections of the world(classified by languages). Under given situation, contents market too, seem to devoured by the mega corporations but the trap lies right here. You must note that contents can be saved within a database, but cannot be owned. Google may provide customers an information about a book, from its database with their search engine technology. But for contents, present is most important and contents or services that can generate new values by combining several technologies (like meshup services) will grow to be more essential.

Google will have difficult time marketing a futuristic contents through convergence.

The value of creative and challenging netizens, who will create new services utilizing an open API offered by google, will shine as time passes. This is due to the sensitivity of man as technology reaches its peak. In the example of TVs, what’s important to customers isn’t the size or the picture quality but the programs contents and the quality of it.

Will the value of today’s google or amazon be maintained regardless of the development of Internet technology? I can’t help but to raise a doubt. In the end, platform providers like Microsoft, Google, etc, exist only to provide infrastructures for content providers and all value added and profits ultimately goes to the content providers.

Look around, how many people enjoys googling because they like google? Don’t forget that the purpose of using google is that I can effectively find a content or information of concern. Consequently, the age ruled by the platforms will soon fade and an age will come when the power of contents, people’s final destination, will grow. That’s why we need to focus on contents.

If you look at the past as the age of Microsoft and the present as the age of google, then the future is the age of many individual bloggers. Google or MS will take the role of simply providing infrastructures. If they refuse to provide infrastructure, there are many engineers across the world who will come up with an alternative idea and we just to choose.

Eventually, the survival keyword of the future will be the faithful supply of services wanted by the netizens.

Let’s think about a picture: Amazon and The Long Tail. Looking at Amazon, I see a scene; composed and ready with countless number of books, just waiting for a customer. In most cases where a netizen gets to buy a book through web search, she visits the site already knowing that the book she wants is at Amazon because she found it on Amazon web site through search. Amazon web site supplies more than enough info (reviews and so forth) and also provides clear guidelines on how to purchase it. So a netizen decides on purchasing the good without too much trouble.

Looking at Korean bloggers, they barely reach a level of conveying a piece of foreign information rather than to come up with a new theory or an extraordinary idea. They are especially interested in self expression and thus difficult to generate value added at this level. But rather can be seen as an excellent content messenger or an assistant who relays a developed creative contents. Eventually, a creative blogger stands out in a typical Korean environment and one can predict an interesting phenomenon where they are well recognized of their value.

Then what is a relationship between The Long Tail and blog?

The “long tail” is the heart of “The Long Tail” and the item information that belongs to the long tail can only be valued by being searched from the search engine thus setting the openness of its information as a premise. Having said that, an information like sufficient review or an in-depth discussion are needed in order to for the item to prove how profitable it is. And this information must be created constantly by talented bloggers with sense.

Then what is the difference between a blog contents and the publishers web site which provides reviews and columns and so forth?

Several publishers may try to raise its value as a content; but inevitably admit its lack of ability in raising its overall value. But bloggers are slightly different; they remained thoroughly subjective as they continuously raised the brand value; and therefore has great power to raise the content value since it can provide reliability and trust.

Due to its attribute, blog starts with and individual and then becomes a brand that produces a content with the information that belongs to the tail of the Long Tail, which in turn induces an affiliation from a foreign global shopping malls. In order words, it enables a constant provision of most reliable value that relates to the product and it will offer a greater added value than just inserting a google keyword ad if those individual contents can be placed in the top search results of the search engine.

You need to keep in mind that trying your best to achieve a perfection is the most important aspect in the relationship between blog and The Long Tail.

Let’s think about a picture: Amazon and The Long Tail. Looking at Amazon, I see a scene; composed and ready with countless number of books, just waiting for a customer. In most cases where a netizen gets to buy a book through web search, she visits the site already knowing that the book she wants is at Amazon because she found it on Amazon web site through search. Amazon web site supplies more than enough info (reviews and so forth) and also provides clear guidelines on how to purchase it. So a netizen decides on purchasing the good without too much trouble.

Looking at Korean bloggers, they barely reach a level of conveying a piece of foreign information rather than to come up with a new theory or an extraordinary idea. They are especially interested in self expression and thus difficult to generate value added at this level. But rather can be seen as an excellent content messenger or an assistant who relays a developed creative contents. Eventually, a creative blogger stands out in a typical Korean environment and one can predict an interesting phenomenon where they are well recognized of their value.

Then what is a relationship between The Long Tail and blog?

The “long tail” is the heart of “The Long Tail” and the item information that belongs to the long tail can only be valued by being searched from the search engine thus setting the openness of its information as a premise. Having said that, an information like sufficient review or an in-depth discussion are needed in order to for the item to prove how profitable it is. And this information must be created constantly by talented bloggers with sense.

Then what is the difference between a blog contents and the publishers web site which provides reviews and columns and so forth?

Several publishers may try to raise its value as a content; but inevitably admit its lack of ability in raising its overall value. But bloggers are slightly different; they remained thoroughly subjective as they continuously raised the brand value; and therefore has great power to raise the content value since it can provide reliability and trust.

Due to its attribute, blog starts with and individual and then becomes a brand that produces a content with the information that belongs to the tail of the Long Tail, which in turn induces an affiliation from a foreign global shopping malls. In order words, it enables a constant provision of most reliable value that relates to the product and it will offer a greater added value than just inserting a google keyword ad if those individual contents can be placed in the top search results of the search engine.

You need to keep in mind that trying your best to achieve a perfection is the most important aspect in the relationship between blog and The Long Tail.