Seihaku’s Blogmarketing Bible

I mentioned earlier that blog contents are the essence of blog marketing. If so, it must be interesting to see what the essence of blog contents is. It quite essential to note and compare the two in how the customer gets exposed to the product information: Advertising which starts from marketing and blog contents which starts from blog marketing.

Looking first at the identity of advertising, you can see that advertising is a content that represents corporate profit. Its essential property is to create value in the corporate’s standpoint in analyzing its pros and cons, statistics and trends to fortify its strength. It should be noted that advertising is limited in its exposure time, especially according to the medium used in advertising, so it must emphasize a simple, strong concept. Consequently, advertising is a group of experts who troll with sophistication and there is no real value to a specific information or fact, which makes it volatile after a certain point. These advertising expression methods are quite ideal, perfect and well tuned but very expensive.

Most importantly, so far the customers have been brainwashed by advertising and due to its effects, advertising lost most of its morality to a point where is can stir up a debate in every Internet contents: Is this advertising or not? Eventually these aspects of advertising is causing enormous corporate or advertiser budget to be paid and it provided forced stimulus to targeted customers by medium, not accurately aimed marketing, showing its weakness in many ways. But through blog marketing, these weaknesses can be complemented in an exceptional way.

Doing blog marketing means the positions as a third individual brand in between the corporate who got the order and the customer. The point to blog marketing is in the blog contents and this blog contents must ideally be created through personal, subjective interpretation. All responsibilities due goes to the individual blogger and must be secured of its separate independence.

Blog contents can utilize all multimedia and has an advantage in incurring no other than production related costs. And once the contents are created, it is always search-able on the Internet, becoming an intangible corporate asset which can be used in various press data. From the customer’s standpoint, blog contents is a very useful media that can provide positive feedback to the corporate product and its brands and is flexible and advantageous in making a comparison with other competing products or benchmarks. Even more, it is easy to maintain moral values, can approach customers fast, and share an issue with the customer in real time. This takes the role of a reliable advance guard point in the variable of corporate management which can prove to be a good system that can shine in the midst of emergencies.

Blog contents can draw continuous customer attention to specific product or brand by creating new stories every week or even every day for customers. Also it can be exposed as a top search result when a specific keyword is used in searches which can lead to a greater role of being effective beyond the overture ads. Eventually, advertising will stop at a level of trolling and blog should take the role of conversation with customers or providing information.

The status of blog contents in blog marketing is lot bigger and more valuable than what we think it to be and we need to regard it as an intangible asset.

Deceptive ads will now face their doom because of Emelianenko Fedor’s blog.

In developing blog contents plans and its content creation, you should use the product name or a brand name as the blog title. There are no set rules but it is better to use a different method like adding a specific adjective or a combination with a paradoxical word. In setting a blog title, you must take heed of the search engine and make an effort to differentiate with other similar products in web page or blog searches.

Taking the search engine into accounts, it is effective to unify all categories into one and post all contents under that category but it can make the readers feel unorganized and ambiguous so it may be a good idea to use the bulletin board style for the categories. In the case of a customer whose intention is to actually buy the product, it makes no difference whether the category is complicated or simple this is more so in a situation where the consumer is collecting information right before the product purchase. Let us not forget that this is what we are aiming for.

Next to setting up the category is the contents information about the brand or products and it is the most important part. Due to the development of Internet, customers are shown not to trust manufacturer’s advertising or information which can be a big variable in the direction of content creation. In other words, if you just copy the same pictures from the manufacturer or brand home page to your blog, it leads to a decrease in blog reliability. The customer unconsciously responds by classifying the blog as an advertising blog therefore effecting negatively.

Consequently, in this aspect, an ability to create new content is essentially required of the blog marketer. Such contents created as articles, pictures, multimedia, are usually of sub-par quality compared to that of manufacturer’s but customers often declare blog contents as the winner which may seem contrary. The reason is that poorly taken pictures that are subjective or movie taken as is which are often accompanied by personal opinions could actually result in greater reliability.

Netizens or customers regard truth and fact as an important value. It suggests that a documentary like contents development beyond advertising is more effective then you should have a principle in which the blog contents should be developed in a different direction to that of the corporate home page. This means that the contents need to be recreated in a personal, subjective way on the basis of the corporate contents and its representation should be emphasizing, rough, straight to the point and erratic.

Technology is developing fast, beyond our imagination. Internet technologies, especially, are developing so fast, you can almost see new technologies day after day. Then why must you put in an effort to keep up with the technology, to understand and memorize new jargon in order to survive in the realm of Internet? Where is technology heading towards?

The main purpose people connect to the Internet is the ‘content’ rather than technology although their aim differ from one another. This shows that people’s ultimate purpose is likely to be the contents or information rather than any technology.

In this aspect, you can see that technology is approaching fast and effectively in the direction where it adjusts to an information or contents rather than to force learning and adjusting to machines.

The Web is a space created by engineers, just like the birth of computers and in this space, most people form a network with others. At this very moment, many Web 2.0 terms are introduced; almost all things imaginable are being programmed; and in near future, a new service will emerge that will incorporate email, bulletin boards and messenger services which will change the face of our lives in many ways.

Interestingly, as technology advances, technology will head for men and men will head for contents. The reason we connect to “slrclub.com” isn’t in learning and understanding the bulletin algorithms but in having a communication with various people, which tells us that men connects to contents through tools.

Then why it is hard to find information about contents when there are plenty of technology related information on the Internet? It is because the contents has no limit whereas the technology has specification which the fugure technology can somewhat be predicted. Most industries including that of Movie or broadcasting regard equipments as very important but eventually contents carries a bigger weight which gets to decide the value added.

But the reality is that the development of contents cannot be rapid and are limited by technology. Contents industry is lot bigger industry that goes beyond the boundary of Web 2.0, yet people are only focused on technology.

Contents symbolizes the Golden age of the West. Many people can easily go and easily dig. But not anyone can find the gold and have their life turn around.

Contents, although slow, is superior to technology and has an absolute, indestructible value that lasts.

Do you now see the reason you must focus on contents?