Indeed, the word Web 2.0 may be a word that could be a great Internet troll in itself. However, we can all agree that Web 2.0 will be revolutionary. But different aspects of accepting the topic of Web 2.0 are all subtle. Global enterprises, who create the global standard, can view the research results of many netizens on the Internet in real time, even if they are given just the topic, and are able to simulate it against the various equations of business. Maybe, they, including Google, are already in the process of databasing all the creative ideas of the geniuses around the world had researched, through a secret search engine. And it is interesting to see that such system is adequately practical with today’s technology.

Then, what should the Web 2.0 related officials of Korea must approach the topic of Web 2.0 in order to create added value? Let us not mention any technological or literary approaches here. Today’s industry are divided by 1% innovators and 99% followers by the development of networks. And technology are equalized in a sense that anyone can imitate another technology. Eventually, rather than creating localized added value, it would be more of a realistic approach to create a global added value by having a convergence between a few expert areas.

If a FTA is concluded between US, Europe and Asia, an enterprise will collapse if it cannot establish competitiveness in a global market, regardless of the its competitiveness in Korean market. Furthermore, Internet related Korean Web 2.0 firms will have a tougher time due to its low entry barrier. A necessary management strategy in such circumstances are obviously securing world class competitiveness of Asia, Europe, US, not Korea.

In this aspect, there is no meaning to the efforts and passion of many Web 2.0 followers whose intention is to deploy a business exactly according to the foreign global enterprises. I hope that they won’t make the foolish mistake of creating a business model according to the logic following their predictions, even if they accept the same information.

99% of Web 2.0 related logic are developed in a similar way. You will not be able to create added value if you pool in on the idea of mass psychology in developing your business. Why? there will be many more who will run their business in a similar idea and methods. And furthermore, foreign global firms will watch you, looking at the business litmus results, and then start a global business through its size advantage, reentering the Korean Market - a worst case scenario.

With these assumptions, the safest bet would be to find a small stream on the side and create an added value from it instead of following the big stream global Web 2.0 trend. First, obtain all Web 2.0 information entering Korea from overseas; refine its logic; predict any forces that may have a business plan out of it; then find and concentrate on a small area where it can create added value where it doesn’t look too profitable for them to infringe upon.

It may be a very small market from out viewpoints, if you consider how the market expands to the whole world in a Web 2.0 standard, you can create added value beyond all our imagination.

Think. Google or few Web 2.0 related top enterprises throw in a topic of interest. Through a specific keyword, if a business development of certain individuals, enterprise business models can be databased, then applied in a business equation to simulate short and long term to test the business in a virtual world, hundreds of time, will it be an overstatement?

We must have a business mind at its maximum in order to protect the innocent, passionate Web 2.0 related people of Korea. That is also protecting our future from the unseen powers of Web 2.0 and a way to secure our survival in case of transcendent authority.

Unlike the small market size in Korea, global enterprises form a large economy. So it is likely that they are analyzing Korean Internet business models in detail to reflect it on their next project. To be frank, something that can’t produce profit on a small Korean Internet market, on the other hand, be a business model that can be a big part in a huge global market. In the end, we need to seriously consider joining efforts with the foreign global corporates because we cannot overcome the profit limit created by the size of the small market.

Solidarity or M&A strategies must be examined with anticipation in the aspect of survival and a direct communication channel with a foreign global businesses must be secured also. Would joining forces between a small domestic UCC firms and a foreign global firms be possible? Maybe not in a common sense. But you must remember that blogs and UCC together can overcome all these limitations.

Numerous global firms are looking for new business models and items, and many more venture firms are hoping to find a global firm that will fund or support them. In this very issue of survival, it won’t be an overstatement to say that the most important thing isn’t the level of perfection, but in communication. Technology, are bound to be edited and reinforced according to the market and that allows the technology of global firms to have greater power. That’s why our competitiveness lies in communication and we must focus on it.

You may disagree but we all know well that the low assessment does not come from the level of Korean technology being too low. What we lack is brand power, and this brand is a battle of recognition, and this battle of recognition is eventually a high level communication. This is rather a general process in the industrial sector.

Taking an extreme logical leap, in the aspect of quality, a survival of the firm depends on the difference between brands and non-brands, among similar products. The future is the age of communication and you must deeply understand that it creates added value.

You must realize that the lifespan of Web related technologies are getting shorter and shorter. In this aspect, Korean Web 2.0 related firms need excellent communicators just as good as the engineers. If we compare the added value of an excellent engineer versus as excellent communicator, the results will be obvious to all.

It is such a meaningful phrase: “Let technology face towards men, yet unseen” Let us look to the past. The UI of Macintosh and Windows are quite similar in terms of technicality. But anyone who used Macintosh UI at least once feels often discomforted by the Window XP’s UI. Also note those who are maniac about using Macintosh.

Although only a small detail, flawlessly gliding feel of mouse; icon designs that are easy to understand without look at the manual; comforting display as if you’re looking at a real desktop; efficient yet simple to use are what draws users into it again and again. Looking at how a world wide competitive products can be made with data that touch human emotions, you can conclude that technology is completed by the perfecting communication.

Now, if a global venture enterprise is to be born, engineers and communicators need to research and think together to develop a human-centered technology. Communicators who possess deep understanding of culture and human, especially human senses; who can make the bloggers of Korea and of world the value of tangible and intangible; and who possess balanced sense of technology, culture, human, business, Korean and Global will be the leading star in the ages of Web 2.0 and furthermore Web 3.0.

But, trends of futuristic medias such as IPTV are in progress of separating contents and advertising, so one can predict that the future of movie contents will be ignored by the consumers. Then which UCCs will emerge as the future mainstream? First of all, you need to understand that UCCs are limited in many ways by the UCC guidelines of portal sites.

These various restrictions are becoming fixed as the limitations of UCC. And in the reality where mere ‘creative’ is the only thing you can express through UCC, a never ending beta-tests are inevitable. Eventually, UCC of today is a cultivating ground for pure amateur Internet trolls and is merely increasing the value of UCC related firms (like portals, search engines, UCC provides, digital camcorder makers and movie editing software makers), rather than the UCC itself.

In the end, if a feedback system that benefits the UCC creators cannot be established, the products, or the solidarity between firm and UCC creators will naturally loosen and merely stay at a content level of a private brand marketing, which expresses only himself.

The standpoint of the firm will likely turn away to elsewhere, coming to a conclusion that it is too early to introduce UCCs to marketing. That instant, UCC bubble will cause critical damage to the overall web industry. It hasn’t quite reached this stage yet, but you must take heed to the impatient nature of enterprises.

Then, let us look at the refusal criteria of the pandora tv.

Copyright related.
—————————————————————————————————————————
In cases which: -
- you scrap or post a link to a unauthorized contents from other services or sites
- you promote illegal piracy such as free downloads without a genuine license
- contents leading to illegal piracy such as serial numbers or cd-key shares
- you sell pirated back-up copies
- you promote warez sites
- contents that are infingement of copyrights, trademarks or patents

There are many secondary editorials due to the property of video UCC. The limitations on the related copyrights eventually forms a restraint that only the self created ones a valid. Furthermore, practicing strict standards on various topics that deals with trademarks and patents on screen will ultimately shorten its life of UCC. Personally, I believe that establishing a new Internet related law called “Internet Contents Copyright”, other than that of the current copyright related laws, which can be applied in a broad extent, is the only quick way to secure a UCC global standard and to become a world-wide trend leader.

Corruption of public morals
In the interest of protecting the public morals, posts may be rejected that are against the public morals.

Contents that : -
- promote or beautify suicide or explain methods of suicide, or induce am accompanied suicide
- promote, praise or encourage criminal related matters
- belittle a specific group or religion
- encourage or stimulate corruption such as sexual assault or illegal drug usage
- solicit, induce or mediate a murder
- mediate activities that injure the public moral
- related to cyber stalking
- post or link to a detestable images such as execution scene, corpse, etc
- praise child or spouse violence
- arouse passion of gambling
- encourage superstition or other non-scientific lifestyle
- detestable matters such as profanity or insulting curses
- falsehood that cause social commotion
- belittle the socially left outs such as handicaps or seniors

Carefully observing the above, you can see it does not differ from saying don’t apply any topics that are on air on screen right not. It makes no sense to practice such a strict guideline but this will eventually force youtube over pandora TV. Korean Video UCC firms need to awaken from a deformed system of content creation in which does not pay contents, yet apply a strict measure or all thinkable matters. Why do UCC contents face so much false accusations? What do they want after causing all this?

Etc.
1. Promoting speculation and commercial contents
Pandora TV may refuse to post contents that promote speculation and other unauthorized commercial contents.

Contents that : -
1) promote or encourage gambling through the exchange of currency (cyber money)
2) promote or encourage illegal pyramid sales scheme
3) sale or forced sale of illegal promotional goods or lotteries
4) commercial nature with an intention to create profit for a certain firm or an individual
5) post falsehood or illegal matters such as money making sites, pyramid scam

2. Defamation Contents
Pandora TV may refuse the posting of contents that defames a certain individual, group including members of Pandora TV.

Contents that : -
1) infringe personal rights
2) defame or provide any false claims to an individual or group
3) contain verbal abuse or profanities that desecrates a certain individual’s character or arouse aversion or discomfort.
4) infringe the rights of an individual or groups and their good name

3. Criminal related, or promoted contents
We may refuse the posting of contents that encourage or promote illegal criminal activities.

Contents that : -
1) induce similar crimes by providing a detailed depiction
2) are if detestable nature, mentioning its process in detail
3) encourage illegal activities or to take part in it
4) posts illegal contents such as id-number generator, card generator, item generators
5) sell or introduce illegal imitation products
6) aims to provide other information that are against other laws
7) posts violent, illegal contents that cause a social issue

4. Etc

Contents that : -
1) intentionally cause harm the Pandora TV’s service
2) are objectively determined that are crime related
3) violates the conditional use and the regulations set by the company including this agreement
4) violates other related laws
5) imitating the administrator or manager

Just looking at 4.1, makes it difficult for a business to approach it. Pandora TV may stop losses of businesses due to UCCs by making a legal boundary. But such video UCC sites will eventually face estrangement, as many passionate UCC creators emerge.

As we have seen from above, pure domestic UCC creators who receive no feedback other than its storage and exposure to search engines will eventually turn to foreign video UCC sites in no time. Foreign video sites don’t exercise such strict measures of regulations and related laws. And in a sense that their UCCs are globally exposed will make the domestic small to med-sized UCC sites to lose its incentives more and more.

And the current UCC guidelines are no more or less of an aversion in which it is merely observed of its procedure. Who should take the big lot? Businesses? Video UCC sites? Portal? or UCC creators?

The site that will create such practical, reasonable structure will rule the UCC of the whole world.

Nice to meet you.

I am the one who uses the id “seihaku” on the Internet.

I am making an effort to post on tistory blog, with a courageous intention to publish a book about what I think of “Korean blog marketing (tentatively named)”. If the existing books on blog marketing covered what’s scientific, engineering and were based on other ambiguous and abstract contents like foreign case studies; the concept I am after are things that are concrete and definite trends of Korean blog marketing.

www.seihaku.com (The blog that posts articles to be included in the book)

Needless to say that I am a bit dazed in making a book for the first time, but be assured I have no intention of including any commercial or contents of fad. Above all, I would like to share together any valuable information, wishing that I can be of some help to the Web 2.0 trend of Korea.

I feel somewhat timid and cautious, in building the framework. But I am writing with passion and faith and in the process of consulting with a number of publishers, so I should be able to make a debut of my contents by the start of fall.

The reason I am sending this letter today is that I wanted to record and put into a book of my viewpoint of blogs as a Korean blogger, and what I think of blog marketing. To be frank, I am cautious that readers may accept lopsidedly of my article since I tend to write posts in a very straight-forward way with an inclination towards marketing. But I think it would be worthwhile just to be able to share and talk about what I think of a blog itself and how its bloggers show their individuality with their unique colors.

There is no doubt that it can be refused due to various reasons. But I wish this can be an opportunity where we can think together of the blog and its future, and sympathize. Honestly, I want to reinforce any deficiencies by means of documentary like interviews. My intention is to share our problems in various standpoints which I believe and hope that it can be of a positive influence to Korean Web 2.0 trend.

“Pleas email to me what you think of Korean blog marketing”

I am sending this email to the select few among top 100 bloggers of this year in allblog and I would like to talk with few of those who replied back and listen to what they would say.

My earnest wish is that you accept this impolite letter as my expression of passion and will towards blog marketing.

Thank you.
Yours sincerely,
SungHo Park

++++++++++++++++++++++++++++++++++++++++++++++++++++++

The email sent to bloggers by seihaku, in full.

I desire that this can be an opportunity to communicate more with the readers by including the expert opinions of many people, due to the unconstrained characteristic of blogs.

I’ll look forward to a fervent response.
Yours faithfully,
Seihaku(takeitkorea@gmail.com)

First by choosing a keyword that an elementary children are interested in, then create a new story by converging the keyword with the product so that variety of interesting ways are used to keep them entertained. Contents that emphasized the brand as the original, by differentiating image and quality, were used initially to existing customers; and words such as fake, imitation and even death sentence, were used as applicable keywords.

In order to provide information to customers who are interested in other wheel sports equipment other than Essboard, 2006~2007 Korea Skateboard review was promoted. The important thing here is that many customer’s interest and click was drawn from the PR that included the competing products. And furthermore, this brought about an opportunity to have a new recognition on the Essboard.

Review contents were promoted with an intention of a win-win situation for this industry. If a zero sum game with a specific product is the aim, benchmark strategy is ideal. Also, a free donation corporate image marketing was promoted, in an educational aspect, to the domestic alternative culture schools and Korean schools located in Beijing, due to the influence of an executive interested in education. Promotion called Essboard Hip Hop Culture Project were also promoted for the susceptible teenagers.

Most notable event was when we gave Essboard to Jisung Park and other Manchester United’s players as a fan. Promotional contents about PPL products from TV, dramas; pictures and story on foreign Essboard manias; and UCCs were posted to draw customer interests. Korean Essboard Design Contests were also held as a design development project in conjunction with a network by Design Colleges and their students.

An interesting thing to note here is that as many as 141 various contents are continuously promoted as a promotion or events, but it is most critical to expose a combination of various keyword at a perfect timing, through their blogs. (Shaolin Temple, UV Blocks, Soccer, InnoDesign, G-Market Purchase warning, impulsive buying, capoeira, Yuna Kim, MaNyerYooHee, MUST HAVE, Chocolate, Penance Helper, Beat-box, Hip Hop, Air force one, January Effect, Palace S, Generation Consensus, Examinees, X-Game, etc.) In other words, contents that react to the keywords of customer interest, are posted at the same time.

You can see that core keywords, Essboard, and other diverse surrounding keywords are blended to form a content mixture through various approach methods. The fact that Essboard blog contents were able to reach the customer in a variety of ways, in less than a year, shows that it created a structure of trust and connection, different from advertising.

If you search the keyword Essboard on naver now, you can see that Seihaku’s Essboard story comes up as a top result. As mentioned above, you need to understand that blog marketing isn’t just posting articles on the blog, but creating various, complex contents in which the corporate operation extends to all areas, including marketing, promotion, development and advertising.

In blog marketing, more you know, more you become friends with customers.

Essboard, just like established Korean manufacturers, was in an exclusive position at the primary stage of the market. But as many fakes entered the online market, Essboard felt the necessity of online marketing which brought about the introduction of blog marketing. Essboard blogs were set up on 5 different portals including naver, yahoo, empas, daum and paran; and contents of similar nature are posted on each blogs.

Essboard Naver blog categories.

Essboard = anxious to run
Essboard gift
Essboard street interview - Bundang Center Park
Riding Essboard on weekends
Riding Essboard on weekends
Essboard and Shaolin Temple
Essboard and Shaolin Temple
Let’s start… together with Essboard
Essboard and the unidentified Shaolin Monk
Essboaerd contest (Example on United States patents)

Choosing Sun-blocks when riding Essboard
Beauty of curves, representing Korea - Essboard
The great things in common : Essboard and Soccer
Essboard contest in Korea
Essboard’s Technical movie-clip Collection
Essboard’s boyish version
Essboard’s Technical movie-clip
Essboard puzzle
Essboard’s boyish version - sakiroo
Essboard philosophy and the article on Inno design

[Must read] Beware when purchasing Essboard from G-market
What do you eat after Essboard riding?
Essboard - Netherland Story 2
Essboard - Netherland Sketch
Essboard’s disembark on England
Essboard - compulsive purchasing charm
Essboard - Sakiroo’s Europe tour journal
Essboard - 1st workshop
Essboard Manual
Essboard’s living legend

Essboard design contest materials (patent materials)
Essboard’s boyish version - birth of mask
2007 Essboard design contest Korea
Essboard movie clip - Team Demon, United States
Capoeira Subway performance - exciting scene
Essboard extreme sport
Yuna Kim, the moment of blossom
Essboard fake torture project
Essboard appears on “My-nyo-yoo-hee” (TV Drama)
“My-nyo-yoo-hee” Preview - Essboard appearance

How to change Essboard’s deck covers
Stylish Essboard - S/S Collection
Essboard goes to Beijing Korean International School
After donating Essboard to Beijing Korean International School
Exclusive: Essboard Club’s workshop schedule secured
Essboard’s first gift, must have confidence
Essboard with music
Beijing International School Donation Promotion - participated by Lotte Giants
Essboard’s canary Spring colors
Making Essboard with chocolate

Essboard true self - Slalum
Home visit helper - Essboard project
Close to explosion - Thursday Night
Evra, assisting Jisung Park’s 2nd goal, repaying a gift of a Korean fan
Magic by Mike & Mouth - Beat box Essboard
2007 Korean Skateboard review - Baikiki 2
2007 Korean Skateboard review - Baikiki 1
The art of ’stopping’, neither insufficient, nor excedding
Imagination satisfaction - Essboard

Sending Essboard to Louis Saha
Sending Essboard to Edwin van der Sar
Mysterious tao’s new song: Mother
Sending Essboard to Gary Neville
Sending Essboard to Wayne Rooney
Sending Essboard to Patrice Evra
Sending Essboard to Jisung Park
Essboard boyish version countdown!

Essboard’s January Effect
Regarding Seihaku’s Essboard blog
2006 Korean Skateboard review - Trike 2
2006 Korean Skateboard review - Trike 1
Underkorea, now a Essboard family
Beijing International School Donation goods
Essboard’s Rhythm and tempo

Letter sent by the pricipal of Snail School
Gung (palace) S - Essboard
Red Passion 2007 - Essboard
Essboard and Seihaku
Switch - Essboard of the world
Essboard demofilmpje - Essboard of the world
Most beautiful action in the whole world
Essboard mind - smart winter exercise

Gung (palace) S and Essboard story
First day getting on the Essboard
Happy new year - seihaku
Generation consensus - Essboard
About sekhaku’s 2006 review - Essboard
Essboard Accessory backpack
Sakiru, now a Essboard family
2006 Korean Skateboard review - Permgo 2
2006 Korean Skateboard review - Permgo 1
Shall we ride? Shaking on one foot

2006 Korean Skateboard review
About Seihaku’s Skateboard review
Essboard donation to Snail Alternative Culture School
The mindset of ’separate and together’ - Essboard Torsion Bar
Essboard on Christmas!
Eventually, people are the hope and future - Essboard
Essboard Team Demon movie clip
Another start - finding balance!
Attention - Essboarding
Skateboard Beta test promotion - Essboard

Essboard Style
The best gift to children - Essboard
Essboard Personal Interview - Jungsun Hwang
Essboard’s value standard
Essboard brand standard
Essboard’s orange temptation
Essboard girl
Essboard - friend of up-hill
Essboard - shout out to students before exams
Wheel story - Essboard

Cruising on Essboard
Essboard divine descent - a man upholding earth
X-game and Essboard
To Hip hop musicians - Essboard Hip Hop Culture Project
Essboard Story 01
Essboard trend project
Essboard - the power of “yes”
The advantages of Essboard - what I think
Essboard - Hip hop fashion know-how

Regarding Essboard personal interviews
Essboard and Kaori
Seihaku’s Essboard Story
(as of 2007/06/19, 141 contents developed and posted)

Let us talk about the blog marketing of Essboard, the leading manufacturer of Korean Wheel sports industry.

Management, who believed that they just had to open websites in order to get many netizen visitors to click are experiencing utter failure of their expectations. What is the reason? In Web 1.0, contents of websites provided adequate value, but in Web 2.0, unilateral contents of homepages fail to establish a value, even worse, unreliable.

Customers who wanted to find objective information on the product fast learned that the information on websites weren’t any different form that of the catalogs, and have experienced activity restrictions by the site managers so these customers have grown to express their strong opinions on other outside public bulletin boards such as dcinside

Eventually, a corporate focused contents on websites have been maintained without any readers and corporates have somewhat given up on fundamentally drawing more people to collect customer interests by spending enormous budget to bring about a change. Events and promotions can stir temporary interests but it alone cannot realistically resolve the fundamental problem the lies beneath.

In the end, management strongly feels a need for an alternative to a homepage which is limited. Would like to see the same contents everyday? Why do you think the news contents of portal sites are placed in the most important location?

Going right to the conclusion, websites cannot overcome its current extent due to the limitation of being used as a official medium of the corporate. Consequently, it must used as an official channel like existence, symbol and just cause the reason marketing is omitted here is that in the process of advertising website contents through events and promotions, it must utilize banner ads or overture ads in portals to be exposed to netizens.

In order words, search engine results can be optimized as the marketing expense is reduced by continuously creating and posting contents with various ads and marketing materials on individual blogs. Of course, it would be best if banner ads of portal sites and blog contents advertising go hand in hand.

In conclusion, the corporate on-line system must form a triangle system of website, blog and shopping mall as the final destination, and in this process draw continuous customer interest equipped with independent utilities if a competing firm’s product is exposed in a Internet search result, now is the time to move. Customers are bound to be interested in a carefully created contents, in a sense that they can’t experience the product they are comparing. Remember that the importance of contents is incomparable to anything.

Today, such behavior of portals are quite similar to authorities shown by the mass-communication and this trait will continue. Let’s find out about how most bloggers, who raise the value of portals, should think to open the age of Web 2.0. Many bloggers of today thirst for blog knowledge, almost to a fanatic level, searching for a contents law that can elevate the value of their blog.

This social phenomenon seems somewhat obvious but such approach cannot resolve the root of the problem. Let’s be honest. What bloggers focus on, is it the number of clicks? or quality contents? In this aspect, you can easily see that most bloggers focus on simple clicks. If the clicks are that significant, why don’t the corporates ask you do their blog marketing when your click figures are quite imposing?

Here we can see that the viewpoints of a pure blogger differs from that of the corporate marketing department. From your viewpoint, you’d dream of being scouted, having so much influence and knowledge about blogs. But from the corporate viewpoint, blogs aren’t so productive and is merely a personal identity yet to materialize. No matter how hard you try to scrap great articles, losing countless nights of sleep, it just won’t satisfy the needs of a corporate.

Eventually, you would try your best to win google’s favor by using more ads in your blog to make money based on clicks, but in the end realize that it falls much short of the efforts you put in to create contents and maintain them. Consequently, you will try harder to use more ads and lose all hope in that fact that there is no other way to generate an added value.

If the approach, in this aspect, is an ad, your existence and your contents are unconsciously forced to take the role of an instrument that elevates the ad effectiveness. Eventually, you will become a barker of google or portal sites such as naver, restricted in a pit without freedom nor added value.

Eventually there is only one solution.
The your created contents must provide wisdom, not knowledge. Contents that others can take but cannot utilize 100% of due to its value, they’d feel your need. In other word, a level of contents that only you can create where others cannot even mimic. You should not just create any contents what you want, but be smart in providing what the corporates need and want to scratch their itchy spot with intensity that is just right.

There are countless bloggers who stand at the guideline of ‘that is enough’ according to your standards. And many more who will provide your level of contents to the firms for free.

You must decide now. Will you at this point, be a pimp blogger with a adequate amateur mind, or be one of the best pro-blog marketer?

Blogger must be supplied with adequate information pertaining to the products or the items, and its competing products in addition as well from the firm. Furthermore, various themes must first be arranged to expose to customers, in the aspect of management strategy, short-term advertising, and marketing direction. These themes must be appropriately utilized in many categories such as seasons, cultures, issues to carry out a upper level blog marketing.

This step must best suit the management direction of the firm; be categorized into separate parts in being able to harmonize with the marketing team, aiding the blog, and a provocative approach in forming an issue; and be able to find the strategy to express most effectively. Representation strategy can be discussed with the firm or can be done independently in its creation, but in any case, it isn’t ideal to use the corporate contents as is.

Many experts gather to come to an agreement in creation of contents. It is most important to equip a system that can create the most effective contents through the discussion of storyteller, photographer, cameraman, movie editor and the music artist. In forming such a team, storyteller takes the most significant role due to the fact that the quality of contents depends on the ability of the storyteller, so it is crucial to match the visions of a storyteller and the blog marketer.

It is desirable to mix the components of contents - photos and movies, with a variety of adjective themes such as fun, joy, surprise, happiness and opportunities. In first creating contents, don’t post right away, but secure about 10~20 contents and then post, which can be effective in informing the visiting customers that there are more to read about.

Besides, a profile must include real name, contact information, email and a detailed self introduction, which should show that you are ready and willing to communicate with a customer. In this process, it would be a good approach to link the corporate marketing department to launch a concentrated attack on the search engines and meta blog sites.

The development of blog marketing is formed by the network between complicated individuals and may go through a misfit in the beginning, so an enthusiastic aid from the corporate is a must. The most effective blog marketing is when locally separated team members can post related contents in real time, as the idea is derived. And in this process, eliminating the time to respond for the competition.

A firm utilizing blog marketing would be quite relaxed in such circumstances, and may find a suitable response after observing the competing firm’s reactions. Moreover, any problem caused in the process is a responsibility of the blogger, so the firm only needs to sit back and watch the progress as if playing a game.

Blogger must clearly recognize when to move forward and retreat according to the given duty and can maintain the attention of all competing firm to the blog, with appropriate provocation and offense. A typhoon like energy is only created when the corporate, blog marketer and the contents creator become one team, on equal terms to develop marketing.

One of the biggest quality of a blog marketer is the ability to respond in a reply war due to many possible, yet unpredictable reply war scenarios of blog marketing that may occur in the competing scenario of war among many firms. As mentioned previously, a blog marketer can be seen as a guerrilla with a critical weapon. This blog marketer has access to all information provided by friendly and hostile forces; can utilize a open media called blog to make the opposition suffer with unpredictable contents whenever and anywhere; and in this process, open a behind story to receive a mass-media spot-light.

Moreover, the relationship between an individual blogger and a mega-corporation can often be seen as a fight between David and Goliath, so a general public is likely to be on the blogger side, and on the other hand, a corporation will have difficult time securing a just cause in filing a legal case against an individual blogger, which brings problem that a mutual agreement is usually the only countermeasure in most cases.

And a posted contents of a malicious intention is constantly exposed, unless the blogger himself deletes it, so the existence of a guerrilla poses a blogger threat. A reply war would be frequent in a blog intending blog marketing. This antagonistic relationship is only effective when responded in a relationship as a corporate and the blogger himself, and the person posting the reply and the customer. A blog marketer who cannot see the picture in a given circumstances are bound to bring harm to the firm.

Reply wars develop on the basis of many logic. Vicious replies are best left untouched due to its great effectiveness, though unidentified. A blog for marketing seems more reliable with these malicious replies and it is quite interesting to read them. After all, isn’t blog contents a service for the customers?

A tougher opponent is a person posting malicious logical replies. It is ideal to respond to a opponent who logically press examines a weakness based on facts by a project level of correspondence rather than a simple reply. In other words, creating a contents that openly compares the products of two companies to compare the specifications, using a strategy to give back more in return, which will embarrass the opposing blogger and in turn trouble the competing firm. This method of comparison can incline towards one side depending on the person and once it reaches a consensus, it becomes a critical matter for the firm, regardless of its verification of truths.

Besides, if a blogger posts a user review of competing firm’s product, this can act as a great obstacle. Reply war is a significant event that can collect a scarce resource called,‘customer interest’. Reply war, which can gather uninterested netizens as well as people around you, is a good opportunity to test the ability of a blog marketer and may be well known to everyone as a legend of networking industry.

Reply war can catalyst a boring, quite blog to become more energized with love, emotions, conspiracy and deceit. And a blog marketer who wins, not just survices, will earn the whole industry’s attention. Consequently, blog marketer obviously needs to arouse the whole industry; be able to respond to all predictable logical attacks; predict the time taken in the war that can sustain the interests of customers; and finally come up with a plan to dramatically conclude in a given time.

Blog marketer must be able to make rational decisions and have emotional codes at the same time; have adequate understanding of the industry; and have the audacity to take control of the whole situation.

A blog marketer who aspires to upgrade his value through reply wars and can enjoy it, will reign all bloggers.