Seihaku’s Blogmarketing Bible

Blog marketing isn’t a method to raise the brand of an individual blogger.

There is a clear standard in differentiating an amateur from a professional and is by asking the reason they do marketing for; is it for a person or for a firm? In fact, there exists a certain rule in raising the brand of an individual blogger which can be summarized by the how they scrap and organize contents that are related to them, that they like and that they need which are followed by diligent replies and trackbacks.

Of course, more than 90% of bloggers are repeating this process and are currently using this way to increase the number of clicks. Their purpose is the maximize the click figures, so they work hard all over various troll contents, replies and bulletin boards. At first look, it may seem like they seized the world of blogs, but confusion will follow as they verify its search result quality.

But the role of a blog marketer in proceeding a corporate blog marketing is to maximize the value of the corporate as a medium in between corporates and customers. Blog marketer must continually create new values and stories that are product related, but it is most important in this process to create contents for the customers, not for the corporate.

Blog which people don’t turn to have no meaning to their existence and marketing cannot be done in such situation. Therefore, a blog marketer must stand from a client’s point of view and create a content that maximizes the client’s profit in order to draw the customer interest. In this aspect they may confront the corporate PR department because the corporate PR department must act to block all things that may act as a negative to their corporate image which is the reason they must keep close watch on anti-corporate content creation through blog marketing.

But on the customer’s point of view, the existence of a blog that create contents regardless of profit or corporate values are quite gratifying. In fact, such are what makes a blog marketer difficult because blog marketing must incorporate the maximization of customer profit instead of just maximizing corporate profit, which is the reason corporates fail in creating a blog marketing team.

A strategy that brands an individual includes are sining, voice imitations or other personal talents that are produce on UCC or pictures by posting on portals. This is method many bloggers have tried and trying and there is nothing special to it.

Blog marketing isn’t a mechanical process of conveying as is the corporate advertising or its marketing materials through a medium called blog. You must understand deeply that it’s a process of creating a new value by re-processing the corporate and its product and its contents must be concentrated to maximize the value of corporate and the customers.

Let’s ask again.
Where is today’s blog heading to?

The circulation speed of a new trend in the age of Internet is beyond conception. It is interesting to note how trend is made almost instantaneously as a news spread through various portals and on-line mass communications as it occurs. It has its adverse side effects but what’s important is that there’s voluntary participation of netizens in the trend making process.

Why focus on the voluntary participation instead of trends or issue makers? Netizens chose “Scrapping” in order to collect high interests and click figures with minimal investment. In the end, they know that you can maintain high clock figures just by scrapping a issue content in their blog due to the visits from search results.

If you analyze the actions of netizens by search engine keywords, you notice that similar contents are posted over and over regardless of blog or web page search results. Eventually, “Scrap” culture depreciates the quality of contents and portal sites are forced to utilize a filtering technology to filter out similar contents. If you look at the big picture, one can predict that ‘Scrap” are likely to be filtered out and only the original contents are likely to be exposed.

This provides the content creator bloggers with a very advantageous environment. It denotes a high evaluation of pure content creator blogs which were numerically weak compared to other blogs that have been collecting and maintaining by merely scrapping issues of interests in order to acquire high click figures. It is predictable that bloggers who will induce natural clicks by providing necessary information through the analysis of a process where random people are lured by trolling contents and given negative impression through the ad exposure, will be the center of attention.

But who, among many, have been building competitive, verified portfolios that can meet corporate demands? To meet this criteria, you must go beyond the level of posting themes of personal interest; instead, be able to fully utilize multimedia content developing tools and have expert knowledge of advertising, marketing, psychology, society and marketing theory.

Are you ready?
If so, you can make enough money through blog.

We can acquire knowledge to prepare for the soon coming future by analyzing how the introduction of computers brought about the change in the industry and how it influenced us. I remember when Macintosh first appeared in Choongmuro; it seemed like no threat to the eyes of most experts.

The nightmare began as people started treating computers as machine that can print clearer fonts than a typesetter. Back then, there were no communication between experts and keeping the know how and the experience on the specialty equaled competitiveness itself so no one exposed or should information. This situation met its demise in less than 2 years and they lost their job as Macintosh replaced the work of specialists. Typesetters were the first to do; and manual technicians, engraver’s shop, image composers and so forth. The current situations is equally threatening for photographers and movie editors. Conventional experts can easily be substituted by properly learning a program and programs to take the role of many experts. Of course, objection can be made in terms of degree of perfection but any one can enter the expert zone and can have the foundation on which to build the added value through work.

Then let’s imagine a future.
How will future going to evolve?

At this age, only a very few so called specialists exist in accordance to the conventional standards and absolute majority exists between amateurs and pros. Specialists will continuously be challenged, discussed and evaluated by the absolute majority of pros and the transition from amateurs to pros and pros to specialist will grow as time passes. It won’t make the triangle up side down. But it will reach a level where anyone can easily take a photo, upload a candidate to make a print material; just like how we use a word processor these days. It will even develop to a level where they compose and edit a music embedded in a movie as a BGM and insert a stick picture, almost at a level of producing a perfect firm.

Eventually the key to bringing added value in the future is the convergence ability of an individual and we shall call these individuals a ‘pro’. Netizens who use one or two programs need to fear for themselves. The programs that you are use to will be replaced with new version releases and your juniors who learns the program will flood the society every year to be your competitors. You are bound to lose if you don’t keep up your efforts.

Convergence isn’t outside of you. It is within you.
You must strive hard to learn the computer and information pertaining to Web continuously with passion and learning mind.

I declare the end of age where you are recognized highly due to your skills in being able to use one or two programs.