Seihaku’s Blogmarketing Bible

UCC is a very attractive contents, discussed in many standpoints. If we limit the UCC movies, just by itself, in methods of creating added values, ways of converging advertising into movie clips, like inserting ads, are emerging as a strong prospect.

But, trends of futuristic medias such as IPTV are in progress of separating contents and advertising, so one can predict that the future of movie contents will be ignored by the consumers. Then which UCCs will emerge as the future mainstream? First of all, you need to understand that UCCs are limited in many ways by the UCC guidelines of portal sites.

These various restrictions are becoming fixed as the limitations of UCC. And in the reality where mere ‘creative’ is the only thing you can express through UCC, a never ending beta-tests are inevitable. Eventually, UCC of today is a cultivating ground for pure amateur Internet trolls and is merely increasing the value of UCC related firms (like portals, search engines, UCC provides, digital camcorder makers and movie editing software makers), rather than the UCC itself.

In the end, if a feedback system that benefits the UCC creators cannot be established, the products, or the solidarity between firm and UCC creators will naturally loosen and merely stay at a content level of a private brand marketing, which expresses only himself.

The standpoint of the firm will likely turn away to elsewhere, coming to a conclusion that it is too early to introduce UCCs to marketing. That instant, UCC bubble will cause critical damage to the overall web industry. It hasn’t quite reached this stage yet, but you must take heed to the impatient nature of enterprises.

Then, let us look at the refusal criteria of the pandora tv.

Copyright related.
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In cases which: -
- you scrap or post a link to a unauthorized contents from other services or sites
- you promote illegal piracy such as free downloads without a genuine license
- contents leading to illegal piracy such as serial numbers or cd-key shares
- you sell pirated back-up copies
- you promote warez sites
- contents that are infingement of copyrights, trademarks or patents

There are many secondary editorials due to the property of video UCC. The limitations on the related copyrights eventually forms a restraint that only the self created ones a valid. Furthermore, practicing strict standards on various topics that deals with trademarks and patents on screen will ultimately shorten its life of UCC. Personally, I believe that establishing a new Internet related law called “Internet Contents Copyright”, other than that of the current copyright related laws, which can be applied in a broad extent, is the only quick way to secure a UCC global standard and to become a world-wide trend leader.

Corruption of public morals
In the interest of protecting the public morals, posts may be rejected that are against the public morals.

Contents that : -
- promote or beautify suicide or explain methods of suicide, or induce am accompanied suicide
- promote, praise or encourage criminal related matters
- belittle a specific group or religion
- encourage or stimulate corruption such as sexual assault or illegal drug usage
- solicit, induce or mediate a murder
- mediate activities that injure the public moral
- related to cyber stalking
- post or link to a detestable images such as execution scene, corpse, etc
- praise child or spouse violence
- arouse passion of gambling
- encourage superstition or other non-scientific lifestyle
- detestable matters such as profanity or insulting curses
- falsehood that cause social commotion
- belittle the socially left outs such as handicaps or seniors

Carefully observing the above, you can see it does not differ from saying don’t apply any topics that are on air on screen right not. It makes no sense to practice such a strict guideline but this will eventually force youtube over pandora TV. Korean Video UCC firms need to awaken from a deformed system of content creation in which does not pay contents, yet apply a strict measure or all thinkable matters. Why do UCC contents face so much false accusations? What do they want after causing all this?

Etc.
1. Promoting speculation and commercial contents
Pandora TV may refuse to post contents that promote speculation and other unauthorized commercial contents.

Contents that : -
1) promote or encourage gambling through the exchange of currency (cyber money)
2) promote or encourage illegal pyramid sales scheme
3) sale or forced sale of illegal promotional goods or lotteries
4) commercial nature with an intention to create profit for a certain firm or an individual
5) post falsehood or illegal matters such as money making sites, pyramid scam

2. Defamation Contents
Pandora TV may refuse the posting of contents that defames a certain individual, group including members of Pandora TV.

Contents that : -
1) infringe personal rights
2) defame or provide any false claims to an individual or group
3) contain verbal abuse or profanities that desecrates a certain individual’s character or arouse aversion or discomfort.
4) infringe the rights of an individual or groups and their good name

3. Criminal related, or promoted contents
We may refuse the posting of contents that encourage or promote illegal criminal activities.

Contents that : -
1) induce similar crimes by providing a detailed depiction
2) are if detestable nature, mentioning its process in detail
3) encourage illegal activities or to take part in it
4) posts illegal contents such as id-number generator, card generator, item generators
5) sell or introduce illegal imitation products
6) aims to provide other information that are against other laws
7) posts violent, illegal contents that cause a social issue

4. Etc

Contents that : -
1) intentionally cause harm the Pandora TV’s service
2) are objectively determined that are crime related
3) violates the conditional use and the regulations set by the company including this agreement
4) violates other related laws
5) imitating the administrator or manager

Just looking at 4.1, makes it difficult for a business to approach it. Pandora TV may stop losses of businesses due to UCCs by making a legal boundary. But such video UCC sites will eventually face estrangement, as many passionate UCC creators emerge.

As we have seen from above, pure domestic UCC creators who receive no feedback other than its storage and exposure to search engines will eventually turn to foreign video UCC sites in no time. Foreign video sites don’t exercise such strict measures of regulations and related laws. And in a sense that their UCCs are globally exposed will make the domestic small to med-sized UCC sites to lose its incentives more and more.

And the current UCC guidelines are no more or less of an aversion in which it is merely observed of its procedure. Who should take the big lot? Businesses? Video UCC sites? Portal? or UCC creators?

The site that will create such practical, reasonable structure will rule the UCC of the whole world.