Seihaku’s Blogmarketing Bible

Replies, the method of communication in blog marketing, is joy to be carefully observed. There has been an example of “nosamo” where the reply war has brought many new members to join. Replying, in a Korean culture, is still a significant way to express their opinion.

One of the biggest quality of a blog marketer is the ability to respond in a reply war due to many possible, yet unpredictable reply war scenarios of blog marketing that may occur in the competing scenario of war among many firms. As mentioned previously, a blog marketer can be seen as a guerrilla with a critical weapon. This blog marketer has access to all information provided by friendly and hostile forces; can utilize a open media called blog to make the opposition suffer with unpredictable contents whenever and anywhere; and in this process, open a behind story to receive a mass-media spot-light.

Moreover, the relationship between an individual blogger and a mega-corporation can often be seen as a fight between David and Goliath, so a general public is likely to be on the blogger side, and on the other hand, a corporation will have difficult time securing a just cause in filing a legal case against an individual blogger, which brings problem that a mutual agreement is usually the only countermeasure in most cases.

And a posted contents of a malicious intention is constantly exposed, unless the blogger himself deletes it, so the existence of a guerrilla poses a blogger threat. A reply war would be frequent in a blog intending blog marketing. This antagonistic relationship is only effective when responded in a relationship as a corporate and the blogger himself, and the person posting the reply and the customer. A blog marketer who cannot see the picture in a given circumstances are bound to bring harm to the firm.

Reply wars develop on the basis of many logic. Vicious replies are best left untouched due to its great effectiveness, though unidentified. A blog for marketing seems more reliable with these malicious replies and it is quite interesting to read them. After all, isn’t blog contents a service for the customers?

A tougher opponent is a person posting malicious logical replies. It is ideal to respond to a opponent who logically press examines a weakness based on facts by a project level of correspondence rather than a simple reply. In other words, creating a contents that openly compares the products of two companies to compare the specifications, using a strategy to give back more in return, which will embarrass the opposing blogger and in turn trouble the competing firm. This method of comparison can incline towards one side depending on the person and once it reaches a consensus, it becomes a critical matter for the firm, regardless of its verification of truths.

Besides, if a blogger posts a user review of competing firm’s product, this can act as a great obstacle. Reply war is a significant event that can collect a scarce resource called,‘customer interest’. Reply war, which can gather uninterested netizens as well as people around you, is a good opportunity to test the ability of a blog marketer and may be well known to everyone as a legend of networking industry.

Reply war can catalyst a boring, quite blog to become more energized with love, emotions, conspiracy and deceit. And a blog marketer who wins, not just survices, will earn the whole industry’s attention. Consequently, blog marketer obviously needs to arouse the whole industry; be able to respond to all predictable logical attacks; predict the time taken in the war that can sustain the interests of customers; and finally come up with a plan to dramatically conclude in a given time.

Blog marketer must be able to make rational decisions and have emotional codes at the same time; have adequate understanding of the industry; and have the audacity to take control of the whole situation.

A blog marketer who aspires to upgrade his value through reply wars and can enjoy it, will reign all bloggers.