Seihaku’s Blogmarketing Bible

Then what are the advantages of non-commercial marketing when compared to general commerical marketing? Non-commercial marketing is unintentionally exposing a product or even better, conveying a product image without actually revealing a product. Non-commercial marketing differentiates itself from conventional ad contents since it isn’t considered to be an extension of everyday advertising or marketing. One may think what difference can it make? But on consumer’s or netizen’s point of view, it makes a big difference in terms of accommodation and reliability.Firstly, observation can be made by looking at the ad contents, a corporate’s attempt to mark the product with a logo thus trying to instill the consumers with the pros of the product. Therefore all contents are maintained and managed at the level of individual vocabulary and photos or a visual identity shown is find-tuned and expressed. As a matter of course, advertisers go through a content, satisfactory stage of exposure to consumers.

Ad contents set ‘results’ as a premise, not ‘reliability’. So it is structured to maximize the advertiser’s profit instead of the consumers and it is often typical to be deployed in simulating concepts such as ‘fishing’ or ’shocking’. To this day, medias have been brainwashing the consumers with such ads in unspoken agreements and it will more impulsive and stimulating to collect the interests of consumers, which is a limited resource.

On the other hand, non-commercial marketing differes its movements from other convetional ad contents. Many corporates began to realize that Internet is full of endless possibilities and started to compete in making homepages and posting ad contents wrapped as product information. This in turn forced real world ads as well as Internet banners to be exposed to consumers which brought an anti-corporate atmosphere among the netizens.

The heart of anti-corporate atmospheres can be brought down to ‘reliability”. Many active, dedicated netizens began to objectively compare similar products and such objective opinions were posted as ‘beta tests’ or ‘reviews’ on the public bulletin boards which enabled consumers to receive reliable source of information from another consumer. This caused rapid upgrades of the compared products which accelerated the new product cycle. Corporates attempted to bring good awareness to their product as their employees and netizens started intense discussions about the product. Today, many youth targeted products follow this procedure in entering the market.

Most importantly, non-commerical marketing must not be seen as an ad. The moment it starts to look like an ad, all its value and reliability can be deemed lost. Internet blog marketing especially must take extreme caution as ad contents basically would lead to a garbage site. An age has come where contents made by a person is valued worthwhile. And especially those few individuals with an uinque point of view will rule the online marketing world.

You must understand that non-commerical marketing is totally different to conventional marketing methods.