Seihaku’s Blogmarketing Bible

Blue Ocean market and blog marketing has a very close relationship and that is due to the characteristics of Blue Ocean. In other words, a Blue Ocean item provides the general consumers with new stories, leaving them a fresh, yet strange impression. And blog is the perfect tool to provide constant information. There is nothing better. Blog provides continued marketing and its individual contents are exposed to the web search engine. And more the blog specializes on a single subject, the more the chance of being a top search result. This enables the blog to positively work in ways to change the strangeness of the Blue Ocean item to a scarce source of valuable information. That is to say, blogs are untraditionally a personal, inter-relational yet non-commercial space that can be used to give the consumers a trusted information, unlike any corporate web sites.

Then, how should we proceed with the blog marketing of a Blue Ocean item?
Blue Ocean item, in its nature, must deliver detail information to the consumers and faster the delivery, the faster its entry into the market. Speed, which is the most critical issue in the modern management, carries a huge role and cannot be overemphasized since all Blue Ocean markets in time, eventually change into a Red Ocean market in no time.

Through blog marketing, a very personal and subjective approach can be taken of the Blue Ocean item or various ways can be experimented. A mass media approach can make a product impression in 15 or 30 seconds but it cannot deliver any more information beyond that time frame. On the other hand, blogs can firstly attract the consumer to the blogger’s brand, secondly, giving consumers a positive impression of the product thus leading to a pattern where the actual sale of product can be made.

At this point, a problem arises on the topic of the blogger’s ability. By blogger’s ability, we do not mean the character or personality but his professional knowledge and its scarcity in terms of informative value which should be able to deliver relative importance when compared to a corporate’s. To be able to do this, a blogger must have access to the core information of the product firm and has the ability to present it in a suitable way so that it meets a certain standard in an unbiased way. A same piece of information can be conveyed many different ways depending on the blogger’s sense of presentation. So a blogger must be affectionate towards the product and develop various ways of representing. And at the same time, blogger must guide numerous professionals and listen to the consumer’s feedback.

Generally speaking, a reason professionals use blog is to provide information pertinent to a specific field. But a blog marketing should take into consideration all products involving factors such as story telling, fulfilling satisfaction, securing pride, consumer communication and so forth. Therefore a blogger who can meet all these factors must be trained and this should be the number one priority. The two value characteristics will differ more and more as time progresses. The former will take the role of scholastic and informative approach; the latter will evolve a role of an ad agency. The latter, in contrast to the former, has a role that is more complex yet susceptible. What we need to focus here is that one can receive dynamic information on management of a product development through a blogger.

The role of blog marketers won’t limited to just providing information but to create new value by giving meaning to the existing products. It can be foreseen that the blog marketing of Blue Ocean products will be a global trend. In a modern day market where marketing becomes more itemized and defined, a success and failure of a Blue Ocean item can be determined by its approach to the consumers. Characteristically, Blue Ocean items are faced with difficulties as they engage grand scale marketing promotion at its initial stage. In that aspect, blog may be used as an online antenna to post stories and information for a certain period of time to gather consumer feedback.

Blue Ocean market and blog marketing has a very close and intimate relationship. Its charm is that anyone can start easily with low budget. But only a very few Blue Ocean items and blog contents will be recognized by consumers and lead to a product success. Precisely, the success of Blue Ocean product and blog marketing depends on you, yourself.