Seihaku’s Blogmarketing Bible

As the wave of Web 2.0 entered the domestic market, we had become like the sunflower whose sole gaze is on the foreign piece of information. Although shown to be ineffective, their words are becoming the very trend of Web 2.0, influencing all domestic Web 2.0 concerned parties. The current situation seems no different from a cult scene, full of fanatics and their leader.

Indeed, the word Web 2.0 may be a word that could be a great Internet troll in itself. However, we can all agree that Web 2.0 will be revolutionary. But different aspects of accepting the topic of Web 2.0 are all subtle. Global enterprises, who create the global standard, can view the research results of many netizens on the Internet in real time, even if they are given just the topic, and are able to simulate it against the various equations of business. Maybe, they, including Google, are already in the process of databasing all the creative ideas of the geniuses around the world had researched, through a secret search engine. And it is interesting to see that such system is adequately practical with today’s technology.

Then, what should the Web 2.0 related officials of Korea must approach the topic of Web 2.0 in order to create added value? Let us not mention any technological or literary approaches here. Today’s industry are divided by 1% innovators and 99% followers by the development of networks. And technology are equalized in a sense that anyone can imitate another technology. Eventually, rather than creating localized added value, it would be more of a realistic approach to create a global added value by having a convergence between a few expert areas.

If a FTA is concluded between US, Europe and Asia, an enterprise will collapse if it cannot establish competitiveness in a global market, regardless of the its competitiveness in Korean market. Furthermore, Internet related Korean Web 2.0 firms will have a tougher time due to its low entry barrier. A necessary management strategy in such circumstances are obviously securing world class competitiveness of Asia, Europe, US, not Korea.

In this aspect, there is no meaning to the efforts and passion of many Web 2.0 followers whose intention is to deploy a business exactly according to the foreign global enterprises. I hope that they won’t make the foolish mistake of creating a business model according to the logic following their predictions, even if they accept the same information.

99% of Web 2.0 related logic are developed in a similar way. You will not be able to create added value if you pool in on the idea of mass psychology in developing your business. Why? there will be many more who will run their business in a similar idea and methods. And furthermore, foreign global firms will watch you, looking at the business litmus results, and then start a global business through its size advantage, reentering the Korean Market - a worst case scenario.

With these assumptions, the safest bet would be to find a small stream on the side and create an added value from it instead of following the big stream global Web 2.0 trend. First, obtain all Web 2.0 information entering Korea from overseas; refine its logic; predict any forces that may have a business plan out of it; then find and concentrate on a small area where it can create added value where it doesn’t look too profitable for them to infringe upon.

It may be a very small market from out viewpoints, if you consider how the market expands to the whole world in a Web 2.0 standard, you can create added value beyond all our imagination.

Think. Google or few Web 2.0 related top enterprises throw in a topic of interest. Through a specific keyword, if a business development of certain individuals, enterprise business models can be databased, then applied in a business equation to simulate short and long term to test the business in a virtual world, hundreds of time, will it be an overstatement?

We must have a business mind at its maximum in order to protect the innocent, passionate Web 2.0 related people of Korea. That is also protecting our future from the unseen powers of Web 2.0 and a way to secure our survival in case of transcendent authority.